One of the most widespread way to generate a few bucks from your WordPress blog or website is to display banner advertisements on your pages. “What if I don’t know anything about programming or code-related stuff but still want to manage ads?”, someone might object.
The answer is easy: plugins. In fact, there are plenty of them and, in most cases, they’re the most cost-effective way able to provide you with all the tools needed to mange your online campaigns in an easy and effective way. But how do you choose one?
Why “easy and effective” is the best plugin feature
Plugins are awesome, mostly because they empower non-tech users with the ability to get what they need on their WordPress blog or website. Sure, any WordPress user can use plugins but those without any programming knowledge (like me) benefit the most from using them. Let me explain: when I look for plugins, I always appreciate those I can “naturally” take advantage of, without having to look up on Google for how to’s and of course when they feature a clear and easy to understand UI.
The main benefit I get from this approach is I can start almost immediately testing them and see if they’re a good fit for me because the learning curve to master them is short. I admit it, in the past I used to look for plugins empowered with tons of features that I didn’t know what they specifically were supposed to do, all just because I was an unexperienced blogger who kept thinking: “if they bundle so many features, they should be great for me”. I was wrong. So wrong I wasted too much time being stuck in their “Settings” tab, trying to understand how to configure them, while almost no time at all pursuing my goal.
Simplicity has to do with business
Those days taught me one great principle: time is crucial and should mostly be focused on achieving your business goals, rather than setting up things. Keeping things easy to use and making them intuitive, all without missing any core features, it’s no picnic. As Leonardo Da Vinci once said “Simplicity is the ultimate sophistication” and many developers and designers endorse this as a product development commandment, while they’re working on a next product.
And that’s where Bannerize steps in (see disclaimer below).
The New Bannerize: Top 3 Features
Bannerize, a WordPress plugin recently updated to its latests release, can really helps you out within banners and video ads management. Let me show you how.
1. Check How Banners Are Doing with Ease and Accuracy
Effectiveness of banners is all about gathering accurate data, thus getting a specific view on how they’re performing globally and singularly. With this new Bannerize release, counting impressions has been greatly improved and is more accurate. Rather than result from a SELECT query from the database, Bannerize now collects data only when banners actually get displayed on the page, providing users with more precise numbers about their campaigns.
2. Manage Flash Video Ads Like a Pro
Flash video ads can be a great way to engage readers and let them spend more time on your website, but manage them the good way is not as easy as you might think. With Bannerize, it’s just a matter of settings some parameters, i.e. video loop, fullscreen view, etc., and you’re good to go. And if you really don’t want to lose an opportunity, set a featured image which will be displayed any time Flash technology isn’t available, like when users visit your website through mobile devices.
3. 1-Click import for “old” Bannerize databases and settings
Bannerize 1.1.0 is the latest release of our plugin which can totally take advantage of the wpXtreme main plugin. Because of this, it comes with Bannerize Importer, a plugin extension which allows the actual 150k Bannerize users to import their non-wpXtreme WP Bannerize databases and settings into the new Bannerize, with just one click.
Conclusion
Managing online campaigns on your WordPress website begins by picking up the best tools for your work. This research could easily turn into a daunting task if you have never tested any plugin for banner ads management because you’d be easily overwhelmed by the huge offer out there. My advice here is to start your scouting phase with plugins which are able to provide you with accurate and useful insights perfect for your needs, while still being easy to learn and use, because the less time it takes you to get familiar with it, the sooner you’ll start making money online.
Which features do you firstly look for in a plugin for managing banner ads and online campaigns? Does ease of use “trump” greater functionality?
[Disclaimer: Matteo Duò is Content Strategist at wpXtreme Inc., a WordPress startup developing a free WordPress plugin which enables a themes and plugins store within WordPress dashboard, while tickling developers' interest by providing an additional way to sell products.]
The post An Easy-to-Use Yet Powerful Banners and Ads Management Plugin: Bannerize is written by Matteo Duò and appeared first on WPKube.