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Press Release:

Launches Mexico Kindle Store with Over 70,000 eBooks in Spanish and
1,000 titles at Special Prices Starting at MXN$9
(www.amazon.com.mx)--Kindle and Kindle Paperwhite Now Available at
Gandhi Stores in Mexico.

New Kindle Store offers over 2 million eBooks sold in Mexican Pesos,
including the most Spanish language best sellers, more than 1,500 free
books in Spanish, and hundreds of thousands of exclusive titles,
including works from authors like José Emilio Pacheco , Elena
Poniatowska , Sergio Pitol and Carlos Monsivais , as well as comic books
from Mafalda and Familia Burrón

The Mexico Kindle Store also includes titles with Nahuatl and other
Mexican indigenous languages from the Instituto Nacional de Lenguas
Indígenas, preserving an important part of Mexican heritage

Kindle--the Smallest, Lightest Kindle Ever--is now available for
purchase with a suggested retail price of MXN$1,399 at Gandhi stores as
well as Kindle Paperwhite, the world's most advanced e-reader, with an
innovative built-in front light, 8 weeks of battery life and a slim and
sleek design--with a suggested retail price starting at MXN$2,399

Kindle books can be read anywhere with free "Buy Once, Read
Everywhere" Kindle reading apps--Mexican customers can read Kindle books
on free Kindle reading apps for iPad, iPhone, iPod touch, Android phones
and Android tablets, PC and Mac

Kindle Direct Publishing (KDP) now available for Mexican independent
authors and publishers

SEATTLE --(BUSINESS WIRE)--Aug. 29, 2013--
(NASDAQ: AMZN)--Amazon today launched the Mexico Kindle Store (www.amazon.com.mx),
offering Mexican customers the largest selection of the most popular
eBooks, the most Spanish-language best sellers, over 1,500 free books in
Spanish and a broad selection of titles from leading Mexican authors and
publishers. In total, the Kindle Store offers over 2 million titles,
hundreds of thousands of which are exclusive, and more than 70,000 in
Spanish, including titles from authors such as Carlos Fuentes , Gabriel
Garcia Marquez , Mario Vargas Llosa , Isabel Allende and Paulo Coelho ,
among other Mexican and internationally known authors. In addition,
Amazon announced that Kindle and Kindle Paperwhite are now on sale
locally in Mexico at Gandhi stores. For more details, visit www.amazon.com.mx.

"The vast majority of Mexicans do not have access to a bookstore in
their town, so we're happy to launch the Mexico Kindle Store today and
bring a huge bookstore with over 2 million titles to anyone with an
Internet connection," said Pedro Huerta , Director of Kindle Content,
Latin America . "We are also excited to bring Kindle and Kindle
Paperwhite to Mexico at Gandhi stores. Kindle Paperwhite offers an
unparalleled reading experience, with a display that reads like real
paper, an innovative built-in front light, a small and light-weight
design and 8 weeks of battery life so customers can easily dive into
their favorite books."

"In order to provide a new experience and bring books to all our
customers in an innovative way, we will offer Amazon's Kindle in all of
our bookstores. We believe it is a great option to enjoy reading at an
affordable price. We are confident it will have very good acceptance by
readers," said Alberto Achar , Marketing Manager at Gandhi. "It is very
important to us to take books to anyone interested in reading, using all
possible channels. Amazon's Kindle is a device that easily and quickly
serves this purpose."

New Mexico Kindle Store--Lowest Prices with Largest Selection of any

The new Mexico Kindle Store offers over 2 million books and hundreds of
thousands of exclusive titles, including works from award-winning
authors such as José Emilio Pacheco , Elena Poniatowska and Carlos
Monsivais , as well as popular comic characters like Mafalda and Familia
Burrón. The Mexico Kindle Store offers titles with Nahuatl and other
Mexican indigenous languages, making it possible for current and future
generations of customers to forever access an important part of Mexican
heritage. The new Mexico Kindle Store offers low prices for the most
popular eBooks in Mexico and, for the launch, Amazon is offering over
1,000 eBooks with special prices starting as low as MXN$9, including
works from Paulo Coelho , Quino and Nicholas Sparks . Amazon today also
announced that independent authors and publishers are now able to make
their books available in the new Mexico Kindle Store using Kindle Direct
Publishing (KDP) 


Free Kindle Reading Apps-- "Buy Once, Read Everywhere"

With the free Kindle reading apps, customers can read their Kindle books
on the largest number of devices or platforms. Kindle reading apps are
available for iPad, iPhone, iPod touch, Android phones and tablets,
Windows 8 PCs and tablets, PC and Mac. Amazon's Whispersync technology
synchronizes a customer's last page read, bookmarks and annotations
across all of their devices, so they can always pick up where they left

Kindle Paperwhite--World's Most Advanced E-Reader-- Available Starting
Today at Gandhi Stores

Reviews of Kindle Paperwhite are overwhelmingly positive and reinforce
that Kindle Paperwhite is the best e-reader in the world:

"So, do all of these features add up to the best e-reader out there?
In a syllable: yep. Amazon was clearly focused on creating the best
possible reading experience with the Paperwhite, and it's delivered."
- Engadget

"Forget Everything Else, This Is the E-Reader You Want." - Gizmodo

"The Kindle Paperwhite is a reader's dream...I'm wildly impressed with
the simplicity and beauty of this device." - TechCrunch

"It's light, eminently pocketable, and presents the best electronic
reading experience." - Wired

"Amazon has brightened the picture for readers with Kindle
Paperwhite--quite literally and in more ways than one." - USA Today

"With an excellent built-in light and Amazon's best-in-class ebook
selection, the Kindle Paperwhite rises to the top of the e-reader
pack." - CNet

"The Screen Makes It the Best E-Reader Yet" - Time

Advanced E-Reader Display.

Kindle Paperwhite's display features a 212 ppi display that makes text
in books crisp and clear at any size. Images are sharp, rich and show
great detail.

Innovative Built-In Light

Backlit LCD displays direct light up through the display into the user's
eyes. Kindle Paperwhite's innovative front-lit display guides light
underneath an anti-glare layer and down toward the display, away from
the reader's eyes. This means a reader can read for hours with less eye
fatigue and strain. The screen brightness is easily adjusted for reading
in any light. The Paperwhite display provides an incredible experience
in the dark and in direct sunlight.

Breakthrough Battery Life

Kindle Paperwhite's built-in front light is designed to be used at all
times--both in daylight and in a dark room--for the clearest, crispest
reading experience. In order to use the light at all times, Kindle
Paperwhite sustains the battery life that customers love about Kindle.
Amazon's light guide technology precisely diffuses the light across the
screen and only requires four LEDs to light the entire screen (unlike
LCD screens which can use up to 50 LEDs). The light guide is so
efficient that Kindle Paperwhite has a remarkable 8 weeks of battery
life, even with the light on at all times.

Free 3G

Kindle's free 3G connection means customers never have to hunt for or
pay for a Wi-Fi hotspot--they simply download and read books anytime,
anywhere. Amazon pays for the 3G connection on Kindle Paperwhite Wi-Fi +
3G, so customers pay no monthly fees and sign no annual contracts.

Built-In Wi-Fi

Kindle Paperwhite comes with built-in Wi-Fi, letting readers discover
new content at home or on the road anywhere you can access Wi-Fi.

Books in 60 Seconds

Find a book and start reading in seconds with our fast, free wireless
delivery. No computer required to download content.

New Touch Technology

Kindle Paperwhite's new capacitive touch technology is uniquely
integrated into the Paperwhite display, allowing for a thinner form
factor for Kindle Paperwhite and even better touch accuracy.

Slim and Sleek Design

At just over a third of an inch thin and weighing 213 grams, Kindle
Paperwhite is thinner than a magazine and weighs less than a typical

Hand-Tuned Fonts

Every font on Kindle Paperwhite is hand-tuned for maximum readability.
The Amazon typography team worked at the pixel level to ensure
consistency of stroke thickness and shape profiles across all individual
glyphs, aligning each size to the specific grid of the new Paperwhite
display. This allows for unprecedented sharpness of fonts. Kindle
Paperwhite's high resolution display also allows for elegant typeface
options, such as Baskerville and Palatino, which use thin stems that
would not render well on a lower resolution display.

Time to Read

Time to Read helps readers know the amount of time it will take them to
finish a chapter or a book. This feature is smart--it personalizes the
time for each customer based on their reading speed and is constantly
updated as the reader's speed and habits change. With Time to Read, it's
never been easier to decide when to start a new chapter or finish the
chapter you're reading.

Features Built Just for Readers

Each Kindle offers a variety of font styles and sizes, so customers can
easily customize their reading experience. Kindle Paperwhite also comes
with built-in dictionaries for instant lookup of words, Real Page
Numbers, support for bookmarks and annotations, and more.

Worry-Free Cloud Storage

Customers' Kindle books are automatically backed up in the cloud, so
they can re-download their books wirelessly for free.


Customers can share highlighted sections, notes and meaningful quotes on
Facebook and Twitter directly from Kindle without leaving the book.

Parental Controls

Parental Controls allow parents to restrict access to the Kindle Store ,
Cloud Archive and the Experimental Web Browser so they can give their
Kindle to a child worry-free.

Top-Rated, World-Class Customer Service

Whenever customers shop on Amazon , buy a Kindle, or buy Kindle content,
they know that they are also getting Amazon's world-class customer
service. Customers have been shopping on Amazon.com for over 15 years,
and they continue to do so because of the unparalleled, end-to-end
customer experience.

Beautiful Leather Covers with Auto Wake and Sleep

Covers for Kindle Paperwhite feature a premium textured leather exterior
and a subtle woven nylon interior to provide the lightest and thinnest
form of protection. The integrated magnetic clasp ensures the cover
remains securely closed while in a backpack, purse, or briefcase. The
cover automatically wakes Kindle Paperwhite upon opening and puts it to
sleep when closed, making it easy to dive right back into the book.

Kindle--the Smallest, Lightest Kindle Ever--Available Starting Today at
Gandhi Stores

Kindle is the lightest, fastest and most affordable Kindle ever.
Weighing just 170 grams, Kindle is small and light enough to fit easily
in a pocket and take everywhere.

Pricing and Availability

Kindle and Kindle Paperwhite are available starting today at Gandhi

Kindle is available with a suggested retail price of MXN$1,399

Kindle Paperwhite is available with a suggested retail price of MXN$2,399

Kindle Paperwhite Wi-Fi + 3G is available with a suggested retail price
of MXN$3,499

For more information and to begin shopping at the new Kindle Store ,
visit www.amazon.com.mx.

For high-resolution images and video of the Kindle family, visit www.amazon.com/pr/kindle.

About Amazon.com.mx

Amazon.com.mx is operated by Amazon Mexico Services, Inc. , an affiliate
of Amazon.com, Inc. , based in the United States . Amazon.com ,
Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle , opened on
the World Wide Web in July 1995 and today offers Earth's Biggest
Selection. Amazon.com ,
Inc. seeks to be Earth's most customer-centric company, where customers
can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices.

About Amazon.com

Amazon.com ,
Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle , opened on
the World Wide Web in July 1995 and today offers Earth's Biggest
Selection. Amazon.com ,
Inc. seeks to be Earth's most customer-centric company, where customers
can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com
and other sellers offer millions of unique new, refurbished and used
items in categories such as Books; Movies, Music & Games; Digital
Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby;
Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors;
and Tools, Auto & Industrial. Amazon Web Services provides Amazon's
developer customers with access to in-the-cloud infrastructure services
based on Amazon's own back-end technology platform, which developers can
use to enable virtually any type of business. Kindle Paperwhite is the
most-advanced e-reader ever constructed with 62% more pixels and 25%
increased contrast, a patented built-in front light for reading in all
lighting conditions, extra-long battery life, and a thin and light
design. The new latest generation Kindle, the lightest and smallest
Kindle, now features new, improved fonts and faster page turns. Kindle
Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and
downloads, enough storage for HD content, and the latest generation
processor and graphics engine -- and it is available in two display
sizes -- 7" and 8.9". The large-screen Kindle Fire HD is also available
with 4G wireless. The all-new Kindle Fire features a 20% faster
processor, 40% faster performance, twice the memory, and longer battery

Amazon and its affiliates operate websites, including www.amazon.com,
and www.amazon.com.mx.
As used herein, " Amazon.com ,"
"we," "our" and similar terms include Amazon.com ,
Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission , including its most recent Annual
Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

       Amazon.com, Inc.

Media Hotline, 206-266-7180

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