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  • Insight: Cancer drugs proving worth earlier in testing | Reuters
    via elbiruniblogspotcom.blogspot

    Insight: Cancer drugs proving worth earlier in testing | Reuters Insight: Cancer drugs proving worth earlier in testing Related News FDA approves Roche drug for late-stage breast cancer Fri, Feb 22 2013 CORRECTED-UPDATE 3-FDA approves Roche drug...

  • Rare Mutation Ignites Race for Cholesterol Drug
    via awaken

    by Gina Kolata:  She was a 32-year-old aerobics instructor from a Dallas suburb — healthy, college educated, with two young children. Nothing out of the ordinary, except one thing.   Her cholesterol was astoundingly low. Her low-density...

  • Cancer Innovation Forum Calls for Improving US Research “Ecosystem”
    via bioprocessintl

    Accelerating the commercialization of promising new cancer treatments relies on ensuring that patients — individually and collectively — are actively involved throughout research and drug development. This was the consensus of leading scientists, advocates...

  • FDA Approves New Drug for Advanced Lung Cancer
    via thehealthcast

    FRIDAY, July 12 (HealthDay News) — A new drug to treat advanced lung cancer has been approved by the U.S. Food and Drug Administration. Gilotrif (afatinib) is approved to treat patients with a specific subtype of of non-small cell lung cancer...

  • New Approved Cancer Drugs Failing Miserably
    via aspartame.mercola

    By Dr. Mercola According to the National Cancer Institute, in 2012 there were 14 million new cases of cancer diagnosed and 8.2 million cancer deaths worldwide.1 They anticipate the number of newly diagnosed cases will rise to over 20 million each year...

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Worldofdtcmarketing.com popular pages

  • World of DTC Marketing World of DTC Marketing

    Direct to consumer marketing of pharmaceutical products and medical devices in an age of empowered patients

  • H2H Marketing Archives -

    Summary: Guest blogger Alfred O’Neill discusses the emerging mass market marketing philosophy called H2H – Human2Human – and how it is best applied in Biopharma industry. He also offers some examples ...

  • Oncology drugs: Proving value ? -

    A good report from Eye for Pharma on oncology drugs.   While nearly every division of the industry has come under fire because of high healthcare costs, one therapeutic area that has continued to w…

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