My eye (Photo credit: neuroticcamel)
If there were a magic crystal ball that could predict business trends and shifting markets, you can bet that all business leaders would have one in the office. The bad news is there is no surefire way to foresee what zigs and zags the ever-changing, fluid marketplace will make tomorrow. The good news is that modern marketing project management software has come a long way in recent years, and using past and current data to make accurate projections about the future is now a fruitful and worthwhile endeavor. So don’t let the fear of being wrong on occasion prevent you from ingraining into your leadership teams the habit of constantly trying to see around the next bend.
How can you possibly hope to make accurate predictions without investing in the tools you need to understand, engage, and anticipate your market? Whether your focus is sales or marketing, project management software is a must for keeping tabs on your bids, proposals, and ongoing projects. If you don’t have a solid grasp on the goings on within your company and an accurate, sober picture of your finanical health, you’ll never be able to make anything but wild guesses as to what the coming years will bring.
But not all ad agency project management software is what it’s cracked up to be. Aging software standards as seen in older programs like Microsoft Projectt can hamper your ability to discern which projects should be terminated and which will be worth pursuing for years to come. Instead, business owners and CEOs should look to modern cloud-based software that focuses on concepts like security, collaboration, and ease of use. Though local programs will always have their place in some fashion, cloud-based applications and services are taking center stage in most forward-thinking firms.
With the right tools and approach, you can avoid costly pitfalls that will eat into your profits and the well-being of yourself and your employees. Furthermore, you can make accurate projections as to where your industry is headed so that you can see and seize opportunities that your competitors may have missed. No utility or program will replace your intuition and that of your leadership team, but you can’t hope to consistently make the right calls without a little help from technology.
Does your organization need help managing projects more effectively? Check out WorkZone web-based project management software and collaboration tools.
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This article originally appeared on the WorkZone Project Management Software blog.