Ms Zenardia Anderberg has joined Blueprint Group (BPG) as General Manager-Group Business from competitor Crossmark Asia Pacific where she was business development manager for six years.
Blueprint Group is Australasia’s largest sales, merchandising and marketing solutions provider to the retail industry with companies that include the newly created Extravert (merger of Artel and Demoplus), Ausrep, Powerforce and Retail Insight.
Anderberg’s expertise and knowledge of the Australian retail industry have seen her work across multiple channels with large corporate clients including major retailers, telco, consumer electronics and FMCG brands.
“Blueprint Group designs innovative field activations using insights and data, creating shopper marketing and sales strategies that promote brand and retailer collaboration, drive shopper loyalty and provide value for all our partners,” she said.
“I want to build brand awareness of Blueprint Group as a holistic service provider and drive growth in our shopper marketing and assisted sales division, Extravert, through local area marketing, in-store theatre and shopper interception.”
As a senior team member at Blueprint Group, Anderberg will continue to enhance the company’s reputation as an employer of choice and an attractive place to work by representing the values and culture that make BPG a great place to work.
Victor Davies, CEO of the Blueprint Group, said Zenardia brings with her more than 10 years’ sales and marketing experience across multiple channels and is a valuable asset to the group.
Davies is also delighted at how well the new experiential agency Extravert has been received by new and prospective clients.
By way of a company update Davies added, “The investment in our data analysis capability has seen us develop a proprietary tool to assist in-store sales representatives to increase sales and deliver a credible return on investment for partner clients.
“Since I took on this role six months ago, we’ve continued our focus on our Great Place to Work philosophy and strategy and this is continuing to increase engagement with office and field staff alike.
“All these factors have combined to generate growth in our revenues in FY16,” he said.
www.blueprintgroup.com.au
About Blueprint Group
The Blueprint Group is Australia’s premier sales, merchandising and marketing solutions provider to the retail industry. The Group’s five companies deliver a comprehensive range of services that are all designed to help its clients convert shoppers into buyers. Clients comprise manufacturers, food producers, FMCG brands and retailers in numerous industries including grocery, hardware, consumer electronics and liquor. The market-leading Blueprint Group companies are: Ausrep, CCS, Extravert, Powerforce and Retail Insight. Each company has strong retailer and supplier relationships and unmatched national coverage of experienced staff. Key services include: in and out of store sampling and demonstrations; experiential events; sales and merchandising; auditing; relays/planograms; vendor replenishment planning; point of sale production and data insights. Our mission is to ‘unlock value for our clients through our integrated range of big data, sales and marketing solutions’.
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