Adforce.com, Ireland’s leading multi-platform network has just launched a new digital radio advertising platform into the Irish marketplace. The platform allows brands access to a new audience by placing highly engaging audio ads across the best music streaming platforms and local radio brands in one single buy.
Vodafone is the first advertiser within the Irish marketplace to embrace this new technology with the launch of their new Vodafone superfast 4G campaign. The campaign launches this week via Media Agency MEC, and includes audio ads (pre-roll & in-stream) with synchronised display across a selection of premium radio publishers.
Commenting on the partnership Kevin Foley, Sales Director of Adforce.com said; “We are very excited to launch in conjunction with AdsWizz this new innovative platform which will complement the current radio offering available in Ireland. Unlike traditional radio, what makes this significant is that brands can now target listeners by geographic location, time of day, user demographics, listening device and context, while providing a much deeper layer of accountability and real time reporting. We believe that the digital audio advertising market is poised for rapid growth over the coming 24 months”
In a statement from Vodafone “We’re delighted to be the first brand in Ireland to team up with Adforce.com to use this innovative and exciting technology as part of our new campaign to celebrate that Vodafone Superfast 4G is now across over 90% of the country”
Orlaith Fortune, Brand & Communications Manager – Vodafone Networks
Catherine Kearns, Account Director on Team Red MEC said: “There is no denying that radio remains a key media choice for Irish consumers. However, it is clear that consumers are now listening to radio in new ways across multiple devices. With the rapid growth of 4G, high levels of mobile and tablet usage we see digital audio advertising as an effective way of reaching this highly engaged audience.
Gary Goodman, President for Europe at AdsWizz agrees, “We are delighted to be launching our new platform in Ireland in conjunction with Adforce.com. We see great potential for Irish advertisers to more effectively reach new digital audio audiences and look forward to working with Adforce.com to help empower Irish publishers better monetize their digital audiences.”
About Adforce.com
Adforce.com operates one of Europe’s leading advertising networks, providing a single point of contact for media agencies and brands wishing to advertise on mobile, tablet and web platforms.
Established in 2009, Adforce.com is a privately held company headquartered in Dublin, Ireland. The network includes a number of the most visited online websites and mobile platforms including CBS interactive, Perform Media, Shazam, Landmark Media, Mode Media, Vice.com, Goal.com, IMDb, Amazon, Premierleague.com, TuneIn & RTE Radio.
For media enquiries, please contact Adforce.com Marketing:
E: Marketing@adforce.com
T: + 353 (1) 4852000
W: www.adforce.com
About AdsWizz, Inc.
AdsWizz is a leading global technology provider of advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.
Dublin, Ireland and San Mateo, Calif. (PRWEB) May 18th, 2015
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