Omnicom Group Inc.
OMC, the world’s leading advertising, marketing
and corporate communications company, recently announced that its
healthcare sector Omnicom Health Group would be merging two of its
agencies, LLNS and Corbett, under its TBWAWorldHealth brand.
Both LLNS and Corbett will now operate as TBWAWorldHealth
with offices flung across the world and its headquarters in New
York.
The healthcare industry is growing by leaps and bounds and it
is important for Omnicom to keep up with the changes.
TBWAWorldHealth is the company’s newly integrated healthcare
communication unit, which helps in enhancing its ability to serve
such an actively evolving marketplace. With the help of this fully
integrated communication unit, Omnicom is well positioned to reach
out to various healthcare stakeholders in a systematic way.
Per a market research report by Deloitte, healthcare spending
is increasing as the world economy recovers from a prolonged
recession. Average spending on healthcare is expected to rise 5.2%
a year between 2014-2018, reaching $9.3 trillion by 2018. The rise
in the health and wellness industry is increasing opportunities for
communications in complementary categories like food, beauty,
technology, and retail. Customers are getting more cautious about
what food is good for them and what products would be beneficial.
Leveraging the growing demand, TBWAWorldHealth will be able to
cater to a large customer base in an extremely dynamic healthcare
industry.
The newly merged TBWAWorldHealth facility offers a wider
range of services and products. Initially the agency will
strengthen its foothold in New York, following which it will expand
its services across its existing offices. Omnicom is planning to
use its existing strong customer base to promote its
TBWAWorldHealth, offices which will be infused with TBWA's culture
of innovation.
Using the scientific expertise of Corbett and LLNS, with the
creativity and huge client base of TBWA, Omnicom is likely to offer
its clients the ability to solve difficult communication
challenges.
Omnicom Health Group is a renowned communication company with
over 3,200 healthcare communications specialists. It provides its
services to healthcare and life-science industries. Omnicom Health
Group provides its services to more than 100 clients in over 55
offices worldwide.
Omnicom carries a Zacks Rank #2 (Buy). Some of the other
favorably ranked stocks in the industry include YuMe, Inc.
YUME, Marin Software Incorporated
MRINand MDC Partners Inc.
MDCA. YuMe and Marin Software sport a Zacks
Rank #1 (Strong Buy), while MDC Partners carries the same rank as
Omnicom.