ROYAL SALUTE CELEBRATES THE LAUNCH OF ITS NEW WORLD POLO CAMPAIGN FEATURING WORLD NO. 1 PLAYER FACUNDO PIERES
Royal Salute, the world’s leading luxury Scotch whisky, is proud to announce the launch of its new advertising campaign featuring world No.1 player, Facundo Pieres.
Facundo Pieres, the talented son of the legendary Gonzalo Pieres who is known as the ‘Godfather of Polo’, hails fromArgentinaand has a strong commitment and devotion to this unique game. Pieres possesses an unequalled vision as well as passion for the prestigious sport, which makes him the perfect ambassador for Royal Salute.
Neil Macdonald, Global Brand Director of Royal Salute said: “The new advertising campaign featuring world No.1 player Facundo Pieres marks an important step for Royal Salute. As a luxury Scotch that starts where others end, Royal Salute prides itself on always striving to push boundaries to carve out credible and authentic collaborations. The language of polo is synonymous with the values of Royal Salute; this new advertising perfectly represents the natural affinity between the two.”
“The Pieres family is legendary in the sport of polo and it is an honour to work with a talent such as Facundo. Throughout Facundo’s professional career, he has always exerted a passion, dedication and a vision for this prestigious game. We look forward to strengthening the Royal Salute World Polo Programme with his support and playing a part in making his vision of growing world-class polo around the world a reality.” continued Macdonald.
Facundo Pieres, Royal Salute World Polo Ambassador, commented: “Royal Salute has shown their full support and commitment to polo over the past few years. It is a brand that is steeped in values similar to the game of polo – I am delighted to represent the Royal Salute World Polo programme globally and to be part of this fantastic journey.”
The Royal Salute World Polo Campaign was shot by critically acclaimed and renowned photographer Chris Jackson who has worked on many royal polo events. The new advertising campaign launches this month globally.
Notes
Polo is a game of honour and respect, two values at the heart of Royal Salute. The greatest players are masters of their craft whose sublime horsemanship and respect for their mount allows them to play the noble sport according to the purity of its code.
Royal Salute truly believes and takes pride in the values of integrity and honour; the whisky is laid down to mature for at least 21 years, the unique bottle is meticulously handcrafted from the finest hand-selected porcelain, ensuring that the utmost attention to detail is paid to every element during its creation.
About Royal Salute
Royal Salute is the world’s leading luxury Scotch whisky, and begins where others end as only whiskies matured for at least 21 years are ever selected for Royal Salute blends. In 2012, Royal Salute became the first ever brand to be officially associated with the Royal Gun Salutes at the Tower of London, as part of a long term partnership with the independent charity Historic Royal Palaces.
Royal Salute is a leading international supporter of polo, ‘the king of sports and the sport of kings’. Royal Salute World Polo is truly international with a presence in every major region globally:
Argentina Campeonado Abierto de Polo,Palermo,Buenos Aires
AustraliaSydney Gold Cup, Sydney andPortsea Polo,Victoria
BrazilSentebale Royal Salute Polo Cup,São Pauloand Copa Ouro São José Polo, São Paulo
ChinaRoyal SaluteChinaOpen,Beijing
IndiaRoyal Salute Maharaja ofJodhpurGolden Jubilee Cup, Jodphur
ItalyPolo Gold Cup, Cortina d’ Ampezzo
South KoreaRoyal Salute Polo Cup, Jeju
SpainSnow Polo, Baqueira, Lérida and Sotogrande, Cádiz
UAE Royal Salute Nations Cup,Dubai
USAFoundation Polo Challenge,Santa Barbaraand Royal Salute Jubilee Cup,Greenwich,New York
UK The Sentebale Polo Cup, Coworth Park, Kent & Curwen Polo Club, London And Beaufort Polo Cup, Tetbury
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
About Facundo Pieres
Facundo was born into a family of polo players and is the second son of polo legend Gonzalo Pieres (Sr) and Cecilia Rodríguez Piola. He plays with his two brothers Gonzalo Pieres and Nicolas Pieres, who are also professional polo players in the Ellerstina team. He also has two sisters, Tatiana and Cecilia Pieres.
Grown up surrounded by the best horses and with a professional vision of polo, at 19 he became the youngest polo player to reach 10-goals, in 2005 This allowed him to be recognised as the polo player with greatest projection and the most visible face for his generation.
His career started in 1997, when he won the Copa Potrillos with the Ellerstina Jr. team, which was a subsidiary team for the Ellerstina Club founded by his father and Australian media tycoon, Kerry Packer. Since then, he has played inArgentina, theUnited Kingdomand theUnited States. He has won the Hurlingham Open, Tortugas Open and Jockey Club Open (all inArgentina) amongst other international tournaments.
Facundo started playing in the Campeonato Argentino Abierto de Polo (Argentine Open) in 2003 being at the finals in 4 occassions, and winning it in 2008, 2010 and 2012. This year, Ellerstina has also won the Tortugas Country Club Open for the 10th time, 7 of them consecutives.
About Chris Jackson
Chris Jackson is Getty Images Royal and Assignments Photographer.
From private shoots with the Duke and Duchess of Cambridge to Royal tours and covering some of the world’s biggest news stories Chris has photographed a diverse range of subjects and events during the last decade with Getty Images. Over the years assignments have taken him from the Earthquake Zones of Pakistan to the Galapagos Islands, Australia, Los Angeles, Sierra Leone, Nigeria, Japan, Dubai, the Arctic Circle, Belize, Brazil and many more.
His images are published regularly on the front pages of newspapers around the world and regularly feature in Newsweek, The Washington Post, The Telegraph, Tatler, Hello! the Times and the Telegraph to name but a few. Chris is 2005 News Photographer of the year and has received a number of special awards for his Royal Photos including Royal Photographer of the Year 2010.
Chris is media trained and has appeared as a Royal spokesperson on BBC Breakfast, RTL, CNN, Sky News, the Today Show, BBC London, CBS Early Show, ITV 1, BBC News 24, FOX News, Channel 7 Sunrise and Channel News Asia. He is regular commentator on the Royals in the press.
For further information please visit www.chivasbrothers.com