Author(s):
Katie Labovitz
House Beer, a premium craft lager, is made for millennials—and anyone else who enjoys what founder and president Brendan Sindell called in our recent interview, “a quality, approachable and sessionable beer.” He felt that his generation wanted not only an updated version of beer that his parents' generation grew up drinking, but one that—with its low AVB of 4.8 percent—would still be refreshing after multiple cans over the course of hanging out or watching a game.
Sindell and his colleague Keegan Gibbs (who handles marketing and creative of House Brewing, Inc.) have collaborated on this balanced beer—unique, they believe, because of its good balance, malt profile and spicy finish.
While House Beer originated in Southern California and has found a fan base there, it has made its was to the East Coast thanks to unwavering determination from Sindell, Gibbs and Wilson.
“We really went an organic route in launching into New York,” Sindell wrote. “My team and I knocked on people’s doors, emailed bars and restaurants we ourselves frequented and connected with a lot of amazing people. It’s doing the same thing we did here in Los Angeles; customer by customer, restaurant by restaurant, having them try the beer and letting the product speak for itself.”
To enjoy House Beer in NYC, head to these locations:
00 + Co: A vegan eatery in the East Village, 00 + Co offers small plates, organic pizzas (with nut-based cheeses) made in a wood burning oven and vegan ice cream. D (nightly), Brunch (Sa and Su). 65 Second Ave., 212.777.1608
Blind Barber: An East Village mecca for men’s grooming needs, this establishment turns getting haircuts and shaves into a social event by offering a complimentary beverage with every service. Barbershop hours are M-Sa noon-9 pm and Sunday noon-6 pm. Back Room hours M-Sa 6 pm-4 am. 339 E. 10th St., 212.228.2123
Beer Culture: Located in Hell’s Kitchen and on the Upper West Side, this bar/bottle shop establishment offers a relaxed atmosphere. Open noon-2 am daily. 328 W. 45th St., 646.590.2139; 228 W. 72nd St., 917.639.3420
Cafe Clover: This West Village cafe offers seasonal, healthful food made from locally sourced produce combined in simple ways to make quality, flavorful dishes. L (M-F), D (nightly), Brunch (Sa and Su). 10 Downing St., 212.675.4350
Randolph Beer: This craft beer-focused restaurant and bar in NoLIta serves modern American cuisine with a health-conscious and vegetarian-friendly menu. It features 60+ craft beers and has 36 short-run draft lines. Su-W noon-midnight, Th-Sa noon-2 am. 343 Broome St., 646.383.3623
Ruschmeyer’s: This seasonal Montauk hotel is part of Chelsea Hotels, a collective hotel brand that focuses on creativity and community. The hotel features an equally seasonal restaurant—also named Ruschmeyer’s—where Chef Savannah Jordan’s innovative menu highlights local produce and seafood. Sept. 5 is the final day of the 2016 season for both the hotel and restaurant. D (nightly), Brunch (Sa). 161 Second House Rd., 631.668.8249
Soho House New York: This Meatpacking District hotel’s rooftop has tables and a lounge area where guests can order food and drinks from special roof menus that feature seasonal American/Italian cuisine. Roof hours may vary depending on weather and events, but on a whole is open M-F, 9 am-1:30 am; Saturday, 8 am-1:30 am and Sunday 8 am-midnight. 29-35 Ninth Ave., 212.627.9800
SPiN: Susan Sarandon’s ping-pong club is a popular Flatiron District hot spot for any social occasion. M and Tu, 11 am-midnight; W, 11 am-1 am; Th-Sa, 11 am-2 am; Su, 11 am-10 pm. 48 E. 23rd St., 212.982.8802
Market:
New York City
Subtitle:
This millennial take on American lager offers an approachable alternative to Budweiser, Miller and more.
Interest Type:
Foodie
Category:
Restaurants
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