Craft beer drinkers have it figured out: aluminum cans can go places where glass bottles can’t—piled into a backpack, relaxing by the pool, tossed at the ballpark. Wine lovers are also in on the act, with single-serve cans of wine, like Barefoot Refresh, catching on big at the beach this summer. And now, we whisky lovers finally have a portable package to call our own— a 100 ml can of rye whiskey cocktail called Hochstadter’s Slow & Low.
If you’re not already familiar with Slow & Low, The Cooper Spirits Company of Philadelphia crafts this pre-Prohibition cocktail using straight rye whiskey, air-dried navel oranges, Pennsylvania honey, Angostura Bitters, and a hint of rock candy (that’s sugar, to the rest of us.) One thing is certain: this cute can is no lightweight, packing a generous pour of 100 ml (3.38 oz. for the metric impaired) at 42% ABV. Is that a single-serve? The new package of Slow & Low will be available nationwide, alongside the existing 750ml bottle and 375ml flask, with a suggested retail price of $3.99.
We’d certainly welcome more creative whisky and whisky cocktail packaging. Give us mint julep in a juice box! And bourbon and soda by the keg! In Japan, canned highballs are available everywhere, including restaurants and vending machines. We are already enjoying an unprecedented selection of great whiskeys; Now, it’s time to package them in sizes, formats and ready-to-drink combinations to suit the many ways that whisky lovers enjoy life. What would you like to see next?
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