I have question regarding figuring out what caused web traffic drop since we redesigned our website. As seen in this Google Analytics export you can see the website traffic significantly dropped in July 2013. We redesigned and relaunched the website on 1st of May 2013 and 2 months after that traffic dropped as described above.
I am not sure and can not figure out why? The new site is much more SEO friendly, has better navigation and follows web standards much more then the old one did. Also the sitemap.xml was updated with new site...