The real estate market has gotten better as web sales have increased. What are web sales? Well, before most agent’s didn’t have a website. The primary broker had a website and the agents were just listed with basic contact information on their brokers site that would include their phone and email. Now, agents have a way to show the latest feeds on through their website. Over 90 percent of agents have a website up and running. Most agents have an idx integrated, but a small few don’t yet. Read below the 3 benefits of having an IDX on your real estate website.
1- Convenience:
Robert is the average American. Robert is in his 40s and he is looking for a new home. Robert has a wife and 3 kids, so he needs some space. He searches on the web and finds a realtor. Robert is one of those individuals who really wants to buy a home and he is really eager to see whats on the market right now. So Robert goes on this realtors website and he browses the newest homes available. Robert can see homes and photo galleries right in the comfort of his own house with his wife and kids. When Robert comes to a decision, he will give the Realtor a call and have a showing.
Robert is the average American. Robert is in his 40s and he is looking for a new home. Robert has a wife and 3 kids, so he needs some space. He searches on the web and finds a realtor. Robert is one of those individuals who really wants to buy a home and he is really eager to see whats on the market right now. So Robert goes on this realtors website and he browses the newest homes available. Robert can see homes and photo galleries right in the comfort of his own house with his wife and kids. When Robert comes to a decision, he will give the Realtor a call and have a showing.
2- New Listing Feeds:
The best part about the IDX is that it provides the latest feeds. This means, if a home was placed for sale right this second. That home would have an MLS id and that home would spread across every website that had idx integrated. IDX provides new home listings and a lot of exposure for homes which lead to faster sales.
3- Custom Searches:
The IDX/MLS provides custom searches. This means, if Robert wants a 2 acre home with 4 bedrooms. He can place a custom search on that and see what homes are available in the area that he has selected. This custom search has forever changed real estate as it has speed up the process. Now, when possible buyers go to an agent’s office, they will be more sure of making a purchase because they have had plenty of time to review the real estate property for sale at home and they will come to the agent with a finalized decision.
The IDX has helped the real estate market, real estate agents have increased sales, and homes are getting a new way of massive exposure!
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