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Online research is the favored method of analysis in the marketing industry. Thus, it’s no surprise that online surveys are booming across the internet skies, whereas telephone polling and paper surveys purportedly join that great market research heaven...

Almost a decade ago the field of research was disrupted when surveys began to be completed over the internet instead of by phone and post. The ensuing revelation meant that faster, cost-effective and more innovative survey-based research could be conducted...

Are you someone who enjoys taking paid surveys, but you really don’t feel that they pay enough to be worth the time? If so, then you may want to think about participating in some focus groups instead. These are similar to paid surveys you may have taken...

Recently, I came across an interesting Bloomberg Businessweek article discussing the limitations associated with focus groups and the ways some companies were using solutions (such as Invoke’s large-scale online focus groups…ahem, I work...

This year the TLT Symposium theme is “Engaging the Future and the Culture of Teaching and Learning with Technology,” and the members of the Symposium Team are committed, living it out long before the day of the event. The Symposium is a chance...