What is the right website marketing strategy for your business?
Every day that passes in the internet age makes effective website marketing strategies more imperative. In the last couple of decades, successful businesses have learned that they must respond to internet marketing trends and understanding strategies like email marketing, content marketing, conversion rate optimization, and social media marketing has become essential. Implementing successful strategies means understanding current trends and solving contemporary challenges within each strategy.
Email Marketing
Email marketing remains the most important internet marketing strategy according to studies conducted by the marketing research firm, Ascend2. Sending advertisements directly to potential consumers in the form of an email is a great to way to increase the visibility of your brand. In order to maximize the effectiveness of your email marketing program, it is important to understand what the most important objectives of an email marketing campaign should be. Ascend2 lists increased consumer engagement, increased lead generation, and an improvement in acquisition and retention rates as the most important email marketing strategies. Designing your email marketing campaign around these objectives could provide a big boost for your website marketing strategies.
Here is how to do email marketing the right way:
Email marketing is about building relationships.
Keep it regular. Send at least one email per month.
Simple emails are better.
Text emails are more effective than newsletter type emails. People don’t want more newsletters, but they are interested in more personal connections. Keep your emails more like a personal text email.
Provide value 90% percent of the time and only sell 10% percent of the time.
Content Marketing
The nature of the internet is that it is always expanding. New information is constantly being generated. Successful website marketers realize this and spend time, energy, and resources developing sound content marketing strategies. Content marketing involves the sharing, creation, and publishing of internet content with the goal of acquiring and retaining customers. Many business have cited the lack of content creation resources, unfamiliarity with designing effective content creation strategies, and budget constraints as the leading obstacles to successful content marketing campaigns. At the heart of this problem is the fact that successful content creation requires good content creators. Forming and maintaining good working relationships with skilled content creators is the key to a great content marketing program.
Here is what you need for great content marketing:
You need more of it. Yes, most website have little or no valuable content.
Blog posts are the most common because they are the most convenient.
The best content is longer than average. Your content should be at least 500-words long. The longer the better. The most shared content is over 1500-words long.
Include research and facts within your content.
Post new content frequently. At least once a month, but once a week is even better. The most popular websites in your niche post daily.
Share your content and make it easily shareable.
Create content in multiple formats from text, to images, to audio, and video.
Do you want help with your website marketing strategy? Contact us now.
Conversion Rate Optimization
Conversion rate optimization (CRO) is one of the hottest trends for website marketing strategies. The goal of CRO is to convert visitors to a website into purchasing customers. CRO helps you when you have drawn customers to your advertisements and now need them to buy something. CRO is commonly employed for two very important purposes – lead generation and landing page optimization. Lead generation is the process used to build customer interest in your product. Understanding your leads helps you to target specific consumer bases to increase conversion rates. Landing page optimization is the process that turns visitors to a web page into purchasing customers. More and more conversion rate optimization services are becoming available and they can help your business make the important step from marketing campaign to paying customers.
Do you want to increase your website conversion rate? Here is how to do it:
Simplify your homepage.
List your phone number in the header area.
Don’t ask for the sale too early.
Show proof. Can you show evidence that your product or service works?
Use bullet points to list benefits.
Share customer testimonials. Your prospects are much more likely to trust what your customers say about your company than what your marketing team says.
Add reviews to your website.
Install a live chat. Only install a live chat if you are going to monitor it. It is a huge turnoff to see an offline live chat feature on a website.
Optimize your headline.
Avoid stock photos, if there is a way take your own photos.
Produce content that moves visitors from prospects to customers.
Post content to high quality referring sites. A great way to do this is through guest posting.
Write benefit oriented copy.
Offer a guarantee. Show a seal that offers a guarantee.
Test your call to action and use red color. The color red communicates a sense of urgency.
Make it easier for people to find what they are looking for by simplifying your site.
Reduce the number of required fields within your forms.
Add credibility factors such as photos of your team members, show references, provide staff bios, show photos of your offices or building, avoid superlatives and hype.
Change the color of your “Buy” button to red.
Create product videos. If you are a service business, create videos describing your services.
Test different images.
Present your product pricing differently. Instead of monthly, show yearly pricing. Experiment with discounted pricing.
Offer a free trial.
Embed a video in your homepage and keep it under 60-seconds.
Have single page checkout.
Position your call to action on the left side.
Include a call to action within the content area of your website.
Change the wording on your call to action button.
Increase the size of the call to action button.
Add a trust seal like Hacker Safe, Trust Guard, Verisign Secured, or BBB Online Reliability Program.
Social Media Marketing
An increasing number of people are spending an increasing amount of time using social media platforms like Facebook, Twitter, and Instagram. When customers browse the internet, chances are they will spend time viewing these social media platforms. Successful website marketing strategies take this fact into account in order to target customers where they inevitably will end up. Social media strategies can help your business increase consumer engagement with your brand, develop more brand awareness, create better lists of leads for more targeted marketing plans, and funnel more consumers from social media to your website to make purchases.
Do you want help with your website marketing strategy? Contact us now.
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