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Last year, Google published the 1st edition of “The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile”. Based on the hundreds of conversations they had with businesses at the time, we saw that most of their questions weren’t around ‘why I should invest in mobile’ but ‘how I should invest in mobile’. They originally created the playbook to help executives find answers to those questions and help them take action in mobile.
They are regularly asked for specific recommendations and best practices around mobile. As a result, they’re excited to bring you the 2nd edition of the playbook, complete with updated strategies, new examples of leaders getting it right in mobile, and a prescriptive list of actions to help you win in mobile. While you’ll find that most of the key recommendations are largely in place from the 1st edition, they’ve updated the whole playbook with new examples, and added exclusive deep-dives from industry leaders on topics such as organizational approaches, local mobile marketing and showrooming strategies.
Source: http://www.themobileplaybook.com/
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