A couple of weeks ago, webmasters started to notice changes to their search rankings which many suspected were due to an update to Google’s core algorithm. Google subsequently confirmed this via a tweet to its Search Liaison account, manned by former Search Engine Land editor and Search Engine Watch founder Danny Sullivan.
If your content visibility drops, it’s always necessary to carry out checks to ensure you have done everything within your power to mitigate the issue. We can help you with these regular checks at web24studio.
However, in the face of an algorithm update (like the recent broad core update), however, the best advice is to do nothing but monitor the SERPs closely.
If it is algorithmic testing, your website most certainly, won’t be the only one involved. Other sites will follow the exact same pattern down to the day. Talking to others within the SEO and webmaster communities can help you to affirm that yours isn’t an isolated incident, and that you aren’t on the receiving end of a penalty from Google.
Going further, Google has confirmed that sites that experienced ranking drops as a result of the broad core update aren’t necessarily doing anything wrong. This is true as the losses that were observed did not last for long and also, wwere not drastic.
If you want to make sure that your content is insulated against future updates of this kind, you will need to start focusing on creating content that puts the web searcher first and will satisfy user intent.
The Search Visibility score is the percentage of clicks we estimate you receive based on your organic rankings positions, across all of the keywords you’re tracking in your Campaign. Search Visibility is one of the first metrics you’ll see in your Campaign Dashboard. If you’re tracking competitors’ sites and Mobile and Desktop Search engines,
Search visibility is a measure of the total clicks that you receive to your site based on the organic search ranking positions. When you label your keywords you can have a granular view of all the keywords that bring traffic to your site. The sum of which indicates search visibility.
Often times when you update content, i.e. add, edit or delete content it’s possible that the search engine traffic goes down. Such search visibility issues are commonplace and easily solved. Here’s how to go about solving these issues.
Figure out the root cause
The search visibility loss may have coincided with an algorithmic penalty. At those times its erroneous to assume that simply an issue caused due to site restructure resulted in the search traffic loss. So begin by visiting Google webmaster tools to look for any signs of manual penalties or notifications for the like.
Again, it’s possible your competitor ran a negative SEO campaign against your site resulting in thousands of links to your site that are spammy. Such spam often results in penguin penalties causing search engine traffic to take a nosedive. Rest assured, a recovery and comeback is not too far out on the horizon.
If those aren’t the issues, a few simple tweaks on the site can result in lots of improvement.
Steps to restore your website visibility
Improve site speed
With Google AMP and the ever-growing importance paid to mobile traffic and lowering down page load lags it’s necessary that you pay heed to improving site speed. Slow speed affects conversions and in general results in poorer User Experience. Hence it’s seminal to work on that. Measure and benchmark your site against popular site speed measurement tools and get an account of what must be done.
Improve font size
With most Americans facing readability issues on the web it’s easy to lose track. Improving font size ensures attention doesn’t wander. People will be able to read better without the constant struggle to adjust font sizes appropriately.
Internal linking
Internal linking isn’t just to send link juice within your own site. Links within the site appropriate link juice and allows authority to pass fluidly between pages and posts allowing greater rankings and chance for people to discover more posts.
Answer questions on Local sites
Google has a new feature which allows people to put questions forward to businesses.
Take that in your stride and provide more information.
Even otherwise focusing on a long-tail strategy adding and covering about dozens of keywords is the best foot forward in these times. A lot of sites I know update and post lengthier content, adding more context examples and information making posts all the more valuable to readers.
This improves long-tail focus and helps aid search engine visibility.