2019-01-29

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Lead generation tips
for ecommerce businesses.

When we hear the words “lead generation,” we automatically conjure up a B2B marketing strategy with the aim filling the top of the sales funnel. But leads are not exclusive to B2B companies alone.

Each business type, whether it is wholesale, retail, startup or whatever else, needs qualified “potential” customers who can be nurtured into actual paying customers. Ecommerce is no exception.

With the barriers to starting an ecommerce business tumbling faster than you can say, the ecommerce industry has become competitive like never before.

HubSpot’s State of Inbound report revealed that for 3 out of every 5 marketers, generating traffic and leads is the toughest challenge. No surprise then, that 70% of them intended to expand their demand generation budgets in 2018.

But bigger budgets are useless if you use the same old strategies that didn’t work before.

In the light of the above, How about embracing tried and tested strategies that guarantee leads in the New Year?



Bizcomtec solutions Ltd is a blend of digital marketing solutions and web application technologies. We have gained expertise across a wide range of industries and have developed a niche skillset that allows us blend technology and innovation with marketing acumen.

If you have  a project you’re eager to get started on? Fill out the quote request form and we’ll be in contact as soon as possible. For a faster response, you can call us at the following 08026387711, 07036693730



1. Rewrite your product descriptions with a focus on SEO

As the old adage goes, a bird in hand is worth two in the bush. Getting users to come to your site in the first place is hard enough. But having them leave without buying a thing is simply heartbreaking. Put the brakes on your users’ exodus by retargeting them with two of the most effective methods available – retargeted emails and retargeted ads. No matter what industry you operate in, at the end of the day, your revenue growth is inextricably linked to growing the number of customers who shop with you. These new customers could come in from glitzy, high-budget, multimedia advertising campaigns or they could come through low-cost, high-hustle marketing that gives lasting results.

2. Continually expand your email list, segment it for maximum impact

As the old adage goes, a bird in hand is worth two in the bush. Getting users to come to your site in the first place is hard enough. But having them leave without buying a thing is simply heartbreaking. Put the brakes on your users’ exodus by retargeting them with two of the most effective methods available – retargeted emails and retargeted ads. No matter what industry you operate in, at the end of the day, your revenue growth is inextricably linked to growing the number of customers who shop with you. These new customers could come in from glitzy, high-budget, multimedia advertising campaigns or they could come through low-cost, high-hustle marketing that gives lasting results.

3. Bring back lost souls with remarketing

As the old adage goes, a bird in hand is worth two in the bush. Getting users to come to your site in the first place is hard enough. But having them leave without buying a thing is simply heartbreaking. Put the brakes on your users’ exodus by retargeting them with two of the most effective methods available – retargeted emails and retargeted ads.

Let me conclude with this: No matter what industry you operate in, at the end of the day, your revenue growth is inextricably linked to growing the number of customers who shop with you. These new customers could come in from glitzy, high-budget, multimedia advertising campaigns or they could come through low-cost, high-hustle marketing that gives lasting results.

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