Join this busy insight team at a fantastic media agency and help drive insight across the agency. Your work will be crucial in demonstrating to clients their advertising and campaign effectiveness as well as helping inform various teams across the organisation plan campaigns by being able to capitalise on various opportunities identified by the social media insight.
You will be joining a busy insight team and be the Social Media expert in the team. You will working across a broad range of clients and a broad range of projects and the insight developed through social media will fall part of the wider insight delivered through more traditional research methodologies.
Your main day-to-day responsibilities will be:
Setting up projects - defining business and research objectives for the proposed approach to monitoring and detailing how the objective could be met. This will be done via writing compelling proposals and briefs for clients to approve.
Data capture, preparation and classification - setting up queries up in the agency's proprietary social media monitoring tool and collecting relevant material to draw actionable and insightful information from
Data analysis - setting up of dashboards using either proprietary agency tools or via Excel, R, SPSS etc.
Reporting and presenting - writing reports with actionable insights and presenting these to various stakeholders across the business and to end clients.
This role is part of the Insight team at this global agency and there will be opportunity for you to get involved in projects more traditional in nature - so think either qualitative or quantitative methodologies.
You will be working with a variety of clients across different sector and your work will contribute towards better consumer understanding and better campaign planning.
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