Posted by EricaMcGillivray
*drumroll* … That’s right, friends, the MozCon 2014 Agenda is here! You can now show this to your boss to get that final approval and start making plans for how many notebooks you’ll be filling with ideas and tips.
But first, I’d be remiss if I didn’t remind you to buy your ticket today, as MozCon has sold out the last several years.
For the best current deal on MozCon, make sure you’re a Moz Pro subscriber. If you’re not, you can sign up for
a 30-day free trial and get the Pro subscriber MozCon price immediately. Cancel your subscription at any time if it’s not for you, and we’ll see you at MozCon 2014 either way!
Okay, let’s talk about just how great this MozCon’s going to be. We have topics ranging from technical mobile SEO and A/B testing to “big content” idea generation and getting maximum value from your PR efforts. There is truly something for every type of online marketer. We have returning MozCon favorites such as Wil Reynolds, Dr. Pete Meyers, and Nathalie Nahai, as well as new speakers like Kerry Bodine, Cindy Krum, and Jeremy Bloom. Plus, we’re trying a new format—a fireside chat—with our CEO Sarah Bird, so we can really dig into what life at Moz has been like since she and Rand switched places.
Not to mention all the photos with Roger, the wonderful swag, yummy food, and all the other MozCon trimmings you expect. And yes, we’re letting Cyrus Shepard emcee again. (I’m pretty sure it’s in his Moz employment contract.)
Wil Reynolds at MozCon 2013
The MozCon Agenda
8:00-9:00am Breakfast
9:00-9:20am Welcome to MozCon 2014! with Rand Fishkin
As our ever-changing industry keeps us on our toes, Rand gives a look at recent changes and where he sees the future of search and online marketing going.
Rand Fishkin is the founder of Moz, and he currently serves as an individual contributor, blogging, speaking, designing tools, and helping marketers worldwide level-up their game.
9:20-10:20am Broken Brand Promises: The Disconnect Between Marketing and Customer Experience with Kerry Bodine
Companies chase the business benefits of customer experience, but advertising and marketing communications that aren’t aligned with the true capabilities of the organization foil these efforts.
Kerry Bodine is the co-author of Outside In: The Power of Putting Customers at the Center of Your Business. Her ideas, analysis, and opinions appear frequently on sites like Harvard Business Review, The Wall Street Journal, Fast Company, Forbes, USA Today, and Advertising Age. She holds a master’s degree in human-computer interaction and has designed interfaces for websites, mobile apps, wearable devices, and robots.
10:20-10:40am AM Break
10:40-11:20am Improve Your SEO by Mastering These Core Principles with Lindsay Wassell
Discover how SEO tactics that win in the long run complement web-friendly business practices and core principles, and how to incorporate this approach into optimization strategies for changes in search results.
Lindsay Wassell is the CEO at
Keyphraseology, an Inbound & Search Marketing agency. Prior to Keyphraseology, she led the Moz SEO Consulting Team.
11:20am-12:00pm How to Use Social Science to Build Addictive Communities with Richard Millington
Richard will explain how you can use proven principles from community science to build highly addictive online communities for your organization.
Richard Millington is the founder of
FeverBee, an organization which has figured out how to apply proven science to build powerful communities from any group of people.
12:00-1:30pm Lunch
1:30-2:30pm Architecting Great Experiments with Kyle Rush
A/B testing will no longer be a mystery after Kyle does a deep-dive on every part of the experimentation process.
Kyle Rush is the Head of Optimization at
Optimizely. He uses a data-driven engineering approach to execute hundreds of A/B tests.
2:30-3:10pm Mobile SEO Geekout: Key Strategies and Concepts with Cindy Krum
Learn all the technical nuances necessary to make your websites rank and perform well in mobile and tablet search!
Cindy Krum is CEO and Founder of
MobileMoxie, a mobile SEO consulting and tools provider based in Denver, CO. She is also author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which is the first book to explain mobile SEO and gets 4.5 out of 5 stars on Amazon.
3:10-3:30pm PM Break
3:30-4:00pm Local Lessons from Small Town USA with Mike Ramsey
Whether your audience is in one region or thousands of major metros across the world, these small town lessons will guide you through the complex world of local search.
Mike Ramsey is the president of
Nifty Marketing with offices in Burley and Boise, Idaho. He is also a Partner at LocalU and has an awesome wife and 3 kids who put up with all his talk about search.
4:00-4:30pm Top 10 PR Tactics and Strategies of Successful Content and Link Building with Lexi Mills
Everyone’s had an outreach pitch rejected, but Lexi will show you that by slicing and dicing your content, you can turn those no’s into yes’s.
Lexi Mills is a PR SEO specialist, with over eight years experience working with both small firms and big brands. She has designed and implemented integrated PR, SEO, content, and social campaigns in the UK, Europe, and USA for B2B and B2C clients.
4:30-5:10pm Digital Body Language with Mike King
No matter your business goals, Mike will teach you how to harness the power of lead qualification and nurturing through both implicit and explicit user information.
Currently a consultant,
Mike King has led teams covering consumer insights, content, social strategy, and SEO for Enterprise brands. With working for brands like HSBC, SanDisk, Ralph Lauren, Johnson & Johnson, and Citibank, his breadth and depth of experience continues to fuel game-changing insights. Mike is a frequent speaker, blogger, and a published author that loves to share his insights on how to do better marketing.
7:00-9:00pm #MozCrawl
More details coming soon!
8:00-9:00am Breakfast
9:00-10:00am How to Never Run Out of Great Ideas with Pete Meyers
Learn how to stay afloat in the coming flood of content, as Dr. Pete provides concrete tactics for sustainably creating high-value content.
Dr. Pete Meyers is a marketing scientist for Moz, where he works with the marketing and data science teams on product research and data-driven content. He has spent the past year building research tools to monitor Google, including the
MozCast Project, and he curates the Google Algorithm History, a chronicle of Google updates back to 2003.
10:00-10:30am Scaling Creativity: Making Content Marketing More Efficient with Stacey Cavanagh
Stacey will talk you through tactics and tricks to help you scale your content marketing efforts without cutting corners on quality.
Stacey Cavanagh lives in Manchester, UK, and works as head of search for
Tecmark. Stacey also blogs regularly on digital marketing, social media, and her favorite TV ads.
10:30-10:50am AM Break
10:50-12:10pm Community Speakers!
While not finalized, community speakers are one of our most popular sessions. Four speakers from our community will give 15 minute presentations on what they’re passionate about. This year, Moz’s Director of Community, Jen Lopez, will be introducing them.
12:10pm-1:40pm Lunch
1:40-2:20pm Keep the Focus on the Doughnuts with Marshall Simmonds
If you’re in a time and resource crunch, Marshall will share which tactics you should implement and prioritize, from the basic to the highly technical, based on measured and quantified data from billions of page views.
Marshall Simmonds has been involved in the search industry since it began. Over the past 17 years, he’s solidified himself as one of the top consultants in publishing and enterprise audience development. Many of the tactics you continue to employ today as best practices were either developed or refined by this guy; he’s “Internet Old.”
2:20pm-2:50pm Dare to Fail: How the Best Lessons Come in the Form of Defeat with Jeremy Bloom
Everyone experiences failure, but Jeremy will share the lessons he’s learned from an athlete to start-up CEO in how to leverage adversity and turn it into a road-map for success.
Jeremy Bloom is a world-champion skier, a two-time Olympian, a World Cup gold medalist, and a member of the United States Skiing Hall of Fame. He played professional football in the NFL for the Philadelphia Eagles and the Pittsburgh Steelers. In 2008, Bloom founded Wish of a Lifetime, which grants lifelong wishes to 80-, 90-, and 100+-year-old people, and in 2010, Bloom co-founded the marketing software company
Integrate. Integrate has raised over $20M of venture capital from Comcast, Foundry Group, and Liberty Global. It was named “Best New Company” at the 2011 American Business Awards in New York.
2:50-3:30pm Supercharging Your Digital Analytics! with Justin Cutroni
Despite having lots of analytics tools, we too often settle for the default data and reports so let’s look at a few ways that you can get more insightful, actionable data to make better decisions!
Justin Cutroni is an author, blogger, father, skier, and the Analytics Evangelist at
Google. He is a long-time fixture in the digital analytics community and has been nominated as the most influential industry contributor for the past four years.
3:30-3:50pm PM Break
3:50-4:20pm Developing a Formidable Social Platform with Amber Naslund
Learn what makes for a compelling online presence, balance your personal and professional self, and build a system to keep yourself sane.
Amber Naslund is a business strategist and the president of
SideraWorks, a social business advisory firm that helps companies adapt their culture and operations to the demands of the social web. She’s the co-author of The Now Revolution, and you can find her on Twitter at @ambercadabra.
4:20-4:50pm Shop ’til You Drop: Google Shopping PPC with Elizabeth Marsten
If you’re wondering what happened to Google Shopping, Elizabeth will explain all, including how to set up PPC the right way and why it matters for your overall marketing.
Elizabeth Marsten is the Vice President of Search Marketing at
Portent, Inc. here in Seattle. She is a PPC person at heart, but also oversees the SEO, Social, Content, and Project Management teams.
4:50-5:30pm YouTube: The Most Important Search Engine You Haven’t Optimized For with Phil Nottingham
Phil will take a deep-dive into YouTube, the world’s second biggest and most forgotten search engine, looking at the best ways to use the channel on both a strategic and tactical marketing level, no matter your budget.
Phil Nottingham is the video strategist at
Distilled, where he works with businesses of all shapes and sizes to define their approach to video on both a creative and technical level. He joined Distilled in April 2011, after impressing the company founders with his ability to look like a serviceable pirate, following minimal costume changes, and has since spent loads of their money on cameras and lights.
7:00pm-12:00am MozCon Party at Garage Billiards (MozCon badge required!)
8:20-9:20am Breakfast
9:20-10:20am You Are so Much More than an SEO with Wil Reynolds
The label’s irrelevant as you have skills, tools, and knowledge to help get rankings and so much more, and Wil will show you the marketing goldmine you’ve been sitting on.
Wil Reynolds founded
SEER Interactive in 2002, which now employs over 70 people and is among the 100 fastest growing companies in Philadelphia. In addition to digital marketing, Wil is also passionate about giving back to the community and sits on the advisory board of Covenant House.
10:20-10:50am Beyond SEO – Tactics for Delivering an Integrated Marketing Campaign with Paddy Moogan
Everyone talks about the need for SEOs to diversify, but Paddy will give you actionable tips to go away and do it, no matter what your current role is.
Paddy Moogan is Head of Growth Markets at
Distilled, working in their London office. He is a comic book geek and loves Aston Martins. His heart lives with the Hobbits in New Zealand.
10:50-11:10am AM Break
11:10-11:40am A Mozzy View with Sarah Bird and John Cook
Moz CEO Sarah Bird sits down with GeekWire’s John Cook for a candid discussion about risk-taking, thriving with constant change, and the future of Moz.
Sarah Bird serves as CEO and as a member of Moz’s board. She loves and welcomes conversations on inbound marketing, business models, entrepreneurship, productivity tips, women in tech, and fostering inspiring company culture. Sarah’s sharp business acumen is always paired with her passionate belief in TAGFEE, Moz’s core values.
John Cook is the co-founder of
GeekWire, a leading technology news site and community based in Seattle. A long-time tech journalist, John has covered hundreds of startup companies over the years, everything from aQuantive to Zillow.
11:40am-12:20pm Developing Your Own Great Interactive Content – What You’ll Need to Know with Richard Baxter
Even if you’re not a technical genius when it comes to interactive front-end web development projects, Richard will show you how to make something the Internet loves from ideation and conceptualization to rapid prototyping, launch, and huge coverage.
Richard Baxter is founder and CEO of
SEOgadget, a digital marketing agency specializing in conversion rate optimization, large scale SEO, keyword research, technical strategy, and link building in high competition industries, with offices in London and San Francisco. He is a regular SEO industry commentator and proud Moz Associate.
12:20-1:50pm Lunch
1:50-2:30pm Demystifying Data Visualization for Marketers with Annie Cushing
We’ve all been frustrated with not knowing how to corral data into cool, sexy visualizations, but Annie Cushing will pull back the curtain and provide tips, tricks, and hacks to transform raw marketing data into works of art in plain English.
Annie blogs at
annielytics.com, teaching marketers how to scavenge for marketing data and then make it sexy.
2:30-3:10pm Prove Your Value with Dana DiTomaso
Dana will show you how to report so there’s no doubt in your client’s mind that they’d be lost without you.
Whether at a conference, on the radio, or in a meeting, Dana DiTomaso likes to impart wisdom to help you turn a lot of marketing BS into real strategies to grow your business. After 10+ years, she’s seen (almost) everything. It’s true, Dana will meet with you and teach you the ways of the digital world, but she is also a fan of the random fact.
Kick Point often celebrates “Watershed Wednesday” because of Dana’s diverse work and education background. In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats.
3:10-3:30pm PM Break
3:30-4:10pm The Psychology of Persuasive Content for “Boring” Industries with Nathalie Nahai
If your content needs a jolt of life, Nathalie will show you how to apply targeted persuasion through psychology.
Nathalie Nahai, also known as
The Web Psychologist, is a best-selling author, consultant, and international speaker who specializes on the psychology of online persuasion. With a background in psychology, web design, and digital strategy, Nathalie coined the term “web psychology” in 2011, defining it as “the empirical study of how our online environments influence our attitudes and behaviours.”
4:10-5:10pm Mad Science Experiments in SEO & Social Media with Rand Fishkin
Whether it’s anchor text or sharing on Google+ instead of Facebook, Rand’s spent the last few months formulating hypotheses and running tests, and now he’ll share these fascinating results to help you.
Rand Fishkin is the founder of Moz, and he currently serves as an individual contributor, blogging, speaking, designing tools, and generally trying to be helpful to marketers worldwide.
Now, are you ready to buy your ticket? We’ll see you there!
Get Your MozCon Tickets
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
Source: SEO Moz
More SEO News:
Now Accepting #MozCon 2014 Speaker Submissions. Ready, Set, Pitch!
An Introduction to PR Strategy for SEOs
Google’s 2014 Redesign: Before and After