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Emerton Scott Es.2 Es.3 Watches
Sponsored Post written for aBlogtoWatch by advertiser
Emerton Scott is a brand we hope people can really connect to and see sense in, a brand that isn’t competing on price, but simply one that looks to provide great quality and good value whilst doing what they truly believe in. Having come up with the name over coffee in a humble café, we wanted the focus of our company to be very much on making the customer experience as personal as humanly possible from start to finish. We know that anyone searching the term “watch” on crowd-sourcing sites is likely to be presented with a huge array of watches, but we hope you’ll take note of ours.
We were determined to at least test the water and see if people felt a personalised approach to service was appreciated in the industry. Fast forward two years, and the risk luckily paid off, with our Es.1 collection being shipped to many countries around the world. The best thing is, the majority of our business is from referrals or repeat customers, so at least we know we’re doing something right.
In succession to the Es.1 collection, we feel our new Es.2 Automatic range is a step in the right direction. The Automatic range measures in at 38mm in diameter and is an elegant 9mm thick. They all have a 10ATM water resistance and are made from 316L stainless steel, coming in either Gold, Rose Gold, or Classic Silver colour versions. The nicely sized crown is consistent with the classic approach in design, allowing you to set the time and date with great ease. We wanted to be bold with this collection, so we designed a pair of beautiful (in our humble opinion) oval hands that we felt made the collection more distinctive and unique. We wanted to highlight the date subtly, adding an elegant border and positioning it prominently at 3 o’clock.
It’s common knowledge that the watch industry is one of the most saturated around, which many new companies trying to penetrate the market may see as a bad thing, but we thinks it’s actually positive. Firstly, not only does the market give customers an extensive range to choose from, but it also keeps established companies on their toes and drives micro brands to focus on delivering products and service that can compete with the giants of the industry. Overall, the brands with no longterm vision will be weeded out fairly quickly and new ambitious brands will continue to give customers great value for years to come.
We wanted to make sure we were working towards a collection that offered more than just a nice-looking dress watch. We wanted to focus on the little things that come with the experience of buying a new watch, whether it be for yourself or as a gift. It’s fair to say if you look on the rear casing of most watches, you’ll find the brand’s logo and some details regarding the watch’s specifications. Instead of following suit, we wanted to leave the majority of the rear casing open for our customers to take advantage of our complimentary engraving service. Simple as it sounds, we’ve received emails form customers thanking us after their partners have been brought to tears from the message their loved ones have inscribed – we can only hope happy ones. All jokes aside, these emails and reviews gave us great pride in what we’re doing. This is why we’re massively passionate about encouraging every customer to take advantage of it.
We’ve been very focused and interested in how we’ve approached our opening experience, looking at how packaging and the service accompanying it can enhance how our customers feel about our brand’s values and standards. We wanted the unveiling of the watch to feel exclusive and special, so we designed a wooden presentation case that ensures an added anticipation and a sense of luxury. We’ve also designed it to be reusable as a jewelry box or place to keep your keys and other miscellaneous items. We appreciate that this isn’t re-inventing the wheel, but we are trying to look at every aspect of the customer’s experience and developing it to be as good as it possibly can be. We figured if we take pride in the details, all the little things we’ve done better then average will eventually add up.
We wanted to have a good trusty movement, so we decided on the Miyota 9015 automatic. It has a great reputation, having 24 jewels and with 28,800bph, whilst enjoying a power reserve of around 42 hours. We are looking to move into customised complications in the next 18 months, but we want to learn how to crawl and walk first before we start running.
The collection is available now in each of the three colours, and complemented with 20mm wide Italian Hirsch leather. We also encourage you to check out our video here. You can wait for our official release in March 2017 where prices are expected to be £329, or you can check out our Indiegogo here where we are giving the first backers introductory prices starting from just £139.
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I’m sure you’ll win a few customers just on your dimensions. I would have liked to see the blue handset on the naked steel watch, I bet that would look quite striking. Your (fern?) logo is nice, and I like the engraving option: great touch.
There appears to be blued hands on the steel (silver) automatic in the photo in about the middle of the article. I think you maybe looking at the quartz steel version photo with the silver hands, which I assume was their previously released es.1 collection.
The Es.2 collection is our 38mm automatic range and our Es.3 collection is our 30mm quartz option.
The Es.1 range was a previous quartz range which is currently available to buy on our website, but at this moment in time, I feel the value is with our latest two collections via our Indiegogo campaign.
Any further questions, just pop me an email at scott@emertonscott.com
Have a great day Dan
The dimensions were massively important to us. We wanted the watch to appeal to the masses in terms of size and be something not to big and not too small either. I like the idea of the blue handset on the naked steel watch too, may be an idea for a future collection.
I’m glad you like the logo and engraving is an integral part of how we see the customer experience evolving with watches and other wearables. Personalisation is easy with technology improving wearables everyday, but there’s something charming about a traditional watch with a unique message from someone you love or care about, or even yourself.
Best of luck. These are nice watches for the price. Gold plating is never a good idea – we all know what gold plated watches look like after a bit of time. However, the steel version is good. How about blued hands on the steel watch?
I can see where you’re coming from in regards to the gold plating situation. I’ve had the prototype for a fair while, wear it everyday and haven’t had any problems just yet. But never know what may come in the future.
I don’t wear the steel watch as Craig likes that one so he wears it, but thank you for your comment, I really appreciate it.
PVD plating (black, gold, etc.) is pretty tough stuff and is harder than the steel is sits upon. But if you do manage to scratch it, then yes the stainless will show through.
I appreciate the honesty and wish you good luck.
Thank you so much for your support Bill, have a great evening.
All of my best ideas come in A) a humble café B) in the bathroom C) just before I fall into deep sleep.
This write-up is a lesson in humility and heart felt honesty. Bravo and best of luck on your efforts.
It was a very nice coffee, let’s say that haha.
We do like to be as honest as possible with everyone of our customers and it pays off in the long haul. Delivering a good customer service is something we’re massively passionate about.
Thank you for your comment Panagiotis.
Such hands: either make them thermically blued, or if it is too expensive – don’t even bother. Painted ones look awful. The rest is fine, you’ll find your customers.
Generally I would agree with you, but based on the shade of blue and the finish used, it’s obvious they are not trying to pull the wool. I think the matte bright blue is unique and interesting.
Thank you for your comment SuperStrapper. It’s actually my favourite piece, closely followed by the rose gold piece. Really appreciate your insight and I’m really happy you enjoy the matte blue hands as much as I do.
Thank you for your comment, i really appreciate your feedback. I can understand where you’re coming from. i personally feel our gold plated casing with blue hands has a lot of character and is quite eye catching. We do like to be as honest as possible and that’s why we made sure we supplied intimate close ups of all the watches on our campaign so no one was misguided as to what our watches were and the finish.
Thank you again for your feedback ??????
If you are painting the blue hands, try blue ion plating instead. Gives a metallic look but still does not look exactly like heat blued steel hands. Best of luck.
Second that. It’s a much better colour/look.
Good reading, hope others will take a cue! Interesting (in a positive sense) selection of straps. I particularly like the white dialed watch and that is much for the choice of strap. Good luck!
Just wanted to say thank you for your comment Joel, we have been supplied by Hirsch for 2 years now and get our straps for these two collections from a tannery they work with in Italy. The quality beautiful and we’re really lucky to have a great relationship with them.
Being a child of the late 70s I’d have called my brand Emerton Laken Palmer. That aside, ditch the square date window and use the rather nice circular date window on all your models. The circular date window is the only detail Bell Ross ever got right.
I have their Karn Evil 9 model, great watch…….
You’re a Lucky Man.
Thank you for the advice on the date window. It’s actually a very valid point.
I’ll make sure I keep it in mind with future designs. Much appreciated <img src="https://s.w.org/images/core/emoji/2/72x72/1f642.png" alt="