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Viewers exposed to geographically targeted video campaigns showed a 50-60% higher propensity on average to purchase the advertised auto brand versus a control group New York — Videology—a leading video advertising platform for advertisers...

“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page...

Reddit has generated 8 billion pageviews from nearly 234 million unique monthly visitors. It has thousands targeted communities organized around every conceivable topic. It’s the largest, most influential and most engaged community/platform/website on...

John Grayson examines the factors behind UKIP’s recent successes in south Yorkshire. On Friday lunchtime 23 May, as the local government results flowed into the BBC TV studio, Nigel Farage nominated Rotherham in South Yorkshire as UKIP’s...

Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more ways to get your even better results when running a campaign on Twitter. Using Twitter Lists Twitter Lists are great way to keep up of tweets from people...