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San Francisco — What a week! Google Cloud Next ‘17 has come to the end, but really, it’s just the beginning. We welcomed 10,000+ attendees including customers, partners, developers, IT leaders, engineers, press, analysts, cloud enthusiasts (and skeptics...

Posted by DaveSottimano Let’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather...

Posted by Dr. Pete Data is everywhere, and companies are virtually climbing over each other to give it away. If you’re a data-driven content marketer, data is opportunity, but accessing that data can take some technical know-how. This is a guide to...

CYNOPSISDIGITAL 12.06.16 Good morning. It’s Tuesday December 6, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Digital goods: In e-commerce, digitalgoods is a general phrase referring to any goods that are stored,...

Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You’ve probably already noticed the...