New York City, NY based Fusion (NasdaqCM: FSNN) is a leading provider of integrated cloud solutions to small, medium and large businesses. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud communications, cloud connectivity and cloud computing. Fusion’s innovative, yet proven cloud solutions lower their customers’ cost of ownership, and deliver new levels of security, flexibility, scalability and speed of deployment.Fusion recently stated that it has made a number of significant moves to expand its Sales and Marketing organization to accelerate the Company’s organic growth in 2015. Fusion has also reported that it has made several important improvements to its marketing and sales support infrastructure to increase sales and partner productivity, improve the user experience, and reduce sales to revenue intervals to stimulate more rapid revenue growth.
Note that Fusion specifically highlighted enhancements and navigation improvements to the Fusion website and the introduction of a dedicated partner website; both responsive to mobile and tablet. FSNN has also introduced a number of enhancements to Fusion’s advanced service features, including personal attendant, web collaboration, hoteling, and multi-option call recording. FSNN also is implementing enhanced pricing, proposal and order automation to improve the user experience and increase the productivity of over 600 Fusion distribution partners nationwide. FSNN is expanding Fusion’s partner promotions, rewarding top performing independent distribution partners with the Company’s inaugural President’s Club. FSNN is developing a Partner Relationship Management (PRM) platform to manage leads from capture to conversion, FSNN is making CRM improvements for Sales and distribution to better track, monitor and improve performance. FSNN is expansion of Sales and Marketing staff to support aggressive organic growth objectives.
Matt Rosen, Fusion CEO stated, “Fusion’s focus in 2014 was concentrated on building the systems and staff, and implementing the sales and marketing initiatives required to support our organic growth objectives for 2015. As cloud technologies are increasingly adopted, our nationwide network of over 600 distribution partners is searching for simple cloud solutions to customers’ often complex problems. Fusion aims to be their single source for the cloud with an integrated portfolio of advanced cloud solutions and dedicated support, with enhanced systems and increased sales, proposal and order automation improvements that will make pricing and provisioning simpler than ever before. We’re confident that driving efficiencies to increase productivity and improve the user experience will stimulate more rapid revenue growth.”
Fusion also recently welcomed Stacy Conrad as its new Vice President of Channel Sales. Stacy brings a wealth of experience in the cloud services industry and in developing and leading channel sales organizations to success. For more than a decade, she has built winning sales teams that have produced strong revenue growth year after year, developing strategic relationships with a nationwide network of partners who have come to count on her industry knowledge and indefatigable commitment to service excellence. At MicroCorp, Stacy presided over a sales team that managed more than 1,500 subagents and generated double digit growth year over year. At Premiere Global Services, the world’s largest pure play provider of collaboration software and services, Stacy and her sales team grew the business by more than 20%.
Russell P. Markman, President of Fusion’s Business Services division stated, “We’re delighted to welcome Stacy to the Fusion team. We’re confident that her dynamic, high energy approach to building the business will help accelerate our organic growth this year.”
Stacy Conrad stated, “I’ve had the opportunity to sit on the other side of the table as a Fusion Partner, and have been impressed by the Company’s great strides in becoming the leading source for solutions in the cloud. Partners are increasingly ready to migrate to the cloud and are looking for a provider that can deliver everything they need to succeed — an outstanding solution set, comprehensive training, dedicated sales support, fast, user-friendly systems and quick, seamless implementations. Most of all, they want a commitment to the kind of quality that customers and partners alike can rely on now and in the years to come. I’m looking forward to spreading the word to existing partners and engaging new partners who have yet to hear the Fusion story. Agile, smart and savvy, the Fusion team has already accomplished so much, and I’m excited to help lead the Channel to even greater success.”
Note that Vista Partners announced prior to the market’s open on November 11th, 2014 that we had initiated coverage on Fusion Telecommunications International, Inc. (NasdaqCM: FSNN) with a twelve-month price target of $9.50. The stock was trading at $3.30. FSNN closed trading today at $3.58 per share up 1.42% as the company has seen increased interest as it seeks to report further fundamental progress and organic growth and seeks attractive acquisitions.
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