2014-07-25



Accelerize New Media, Inc. (ACLZ)’s CAKE provides a SaaS-based solution for advertisers, publishers and networks to track and manage their digital spend in real-time. With its Marketing Intelligence hub, CAKE is filling a crucial void for marketers at a time when the world of online advertising continues to grow more complex. The company’s multi-channel, enterprise suite of tools makes it easy for marketers to collect vast volumes of rich click-forward data, such as conversion information, landing page data, and impression traffic for display campaigns. By providing one place to track, manage and optimize attribution data, CAKE empowers its users with fundamental new ways to maximize value from digital media campaigns while integrating with existing marketing technology investments. The company provides organizations with critical marketing intelligence to make informed decisions regarding its digital investments. The CAKE platform supports multiple languages and currencies so online marketers can track the performance of marketing campaigns and better target digital spend on a global scale. Their mission is to maximize the impact, and optimize the value of media spend
for the $137+ billion global digital advertising market. Since 2010, CAKE has achieved 17 consecutive quarters of revenue growth with the reoccurring Saas revenue model.

Accelerize New Media, Inc. (ACLZ)’s CAKE, has recently won another new client, Online Media Diva, Inc., a digital media network for women, has launched the CAKE enterprise platform to track, optimize and provide strategic insight into the performance of its affiliate channels.

Since its inception in 2005, Online Media Diva, Inc. has been a leader in publishing content targeting the female demographic. Today, the company delivers approximately four billion ad impressions daily, across the 10,000+ sites within its global network. Leveraging the CAKE marketing intelligence hub for real-time and quantifiable metrics, Online Media Diva will be able to provide advertisers and publishers with quality leads and sales, while maintaining complete control over costs.

Marne Strickland, CEO of Online Media Diva stated, ”Women account for more than 80% of all purchasing decisions. CAKE enabled us to instantly enhance the profitability of our network that targets this group, with its easy-to-use, real-time dashboard, insightful analytics and scalable infrastructure to promote our multi-channel growth. It has also allowed us the ability to better manage our publishers and maintain the quality of traffic that we’re known for.”

Jeff McCollum, President of CAKE stated, ”The CAKE enterprise solution allows smart decision making on the part of advertisers and publishers looking to effectively monetize traffic in the ever-evolving affiliate ecosystem. Online Media Diva is leveraging the power of CAKE’s enterprise platform to determine the success of its marketing investments, track the lifetime value of customer acquisition and provide a complete view to manage affiliate marketing operations on a single dashboard.”

Note also that Vista Partners recently updated coverage on Accelerize New Media, Inc. (ACLZ) and maintained its twelve-month price target of $2.50. Ross Silver, Principal Analyst at Vista Partners, stated, “ACLZ aims to take advantage of the boom in internet advertising through the operations of CAKE, their proprietary Software-as-a-Service (“SaaS”) marketing platform which offers campaign management solutions to businesses involved in online performance-based marketing.” Mr. Silver continues, “The Company has experienced significant revenue growth over the past few years. Their SaaS revenue has increased from $482K in 2010 to ~$9.7M in 2013. ACLZ experienced a 66% year over year revenue growth rate in 2013 versus 2012 revenues. The significant growth the Company saw in 2013 was driven organically by a 55% increase in the average number of clients and a 25% increase in the average revenue per client.”

To download a FREE copy of the Accelerize New Media, Inc. research report, please visit http://www.vistapglobal.com and click the “download research” icon to gain access to the report.

The post A Vista Partners’ Commentary “Accelerize (ACLZ)’s CAKE Software Wins Another New Client, Online Media Diva, Inc., a Digital Media Network for Women” appeared first on Vista Partners.

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