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Big Data research reveals on-target TV ads are 70% more effective than overall TV campaign results NEW YORK - While the growth in digital advertising has led some pundits to caution that TV advertising is falling behind in terms of its marketing...

Twitter has bought social TV analytics firm Trendrr in a bid to capitalize on users discussing television shows on its social network. Trendrr CEO Mark Ghuneim announced the news on the company's blog, saying Twitter was the ideal platform to benefit...

1. Exclusive, behind-the-scenes look at AJ+, Al Jazeera’s upcoming online news network (Janko Roettgers / GigaOm) 2. Twitter introduces “TV conversation targeting,” TV advertising without TV viewing (Cotton Delo / AdAge) 3. Spotify...

BII This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Facebook users can now watch videos posted on the social platform on their TVs through Apple TV or Google Chromecast...

Movie studios have been spending more on TV ads during the presidential debates than any other industry. For the first two debates in which Hillary Clinton and Donald Trump faced off, the film industry was the top spender on the top four networks, according...