2014-04-12

Twitter and photo coverage from the Mondato Summit Europe 2014: mobile banking, mobile payments, hacking, social media and the future of mobility.

I was invited to deliver a session on day 2 of the Mondato Summit Europe 2014, ‘The Impact of Social(Media) on Future Mobile Adoption‘.

In my brand new presentation, I shared my views on the transformational impact of social media in driving mobile banking and mobile payment adoption and usage.

I also highlighted a number of best practices, services and technologies available now such as the PayPal-owned Venmo‘s social payment community, the newly launched JiFi service by Kotak Bank -a social banking service on twitter, facebook and mobile- or Chirpify‘s social media ‘actiontags’ (hashtags driving conversion within facebook, twitter, instagram…).

I’d like to thank the audience and my fellow speakers for their excellent feedback, it’s much appreciated especially with a brand new presentation and format.

Congratulations to Judah Levine and his Mondato Team for putting together such a rich and diverse speaker line up which produced a number of memorable sessions like the brainy panel discussion about ‘the benefits of education consumers’ and the complexity of pension funds with Christopher Sier who videoed in from the Harvard Business School.

And a special mention to Jo Bertram – Uber UK’s General Manager, and INSEAD and McKinsey alumni, who kicked off day 2 with the Uber story and by sharing their USPs and achievements to date.  The way Uber has disrupted a well-established industry thanks to their smart and efficient mobile platform (including a seamless mobile payment integration) and maths algorithms resonates with the innovation and digital leaders in the financial services industry.

Uber’s success is a great testimony to the symbiosis between tech and big data.  And the opportunities to leverage their platform are endless.

I invite you you read my friend Aman Narain‘s guest post on Visible Banking, ‘10 Lessons Banks Can Learn From a Limo Company [Uber Innovation]‘.

See also

40 Top Tweets from the Financial Times Digital Media 2014 Conference

20 Top Digital Marketing Tweets from the Adobe Summit 2014

20 Top Banking Innovation Tweets from the EFMA Distribution Summit 2014

Key topics and insights from the Mondato Summit Europe 2014

The Mondato team did an excellent job producing two comprehensive wrap up articles on their blog.

Day 1: The Mobile Wave, Banking & Hacking

This week we are reporting live from Level39 at Canary Wharf in London, where we have just wrapped up the first day of our first-ever Mondato Summit Europe. Even more exciting than the beautiful view of London was the caliber of the day’s speakers and panelists, who offered their perspectives on some of the most pressing questions on MFS: security, big data, and how to navigate the uncertainty within the rising industry…

More on the Mondato blog.  More on Storify.

Day 2: Uber, Robots & the Future of Mobility

The second day of the Mondato Summit Europe launch event was no less exciting than the first, bringing to the stage some of the leading influencers in mobile financial services (MFS), who spoke about spurring consumer adoption in MFS, how retailers can innovate in the m-commerce space, what the future of mobility will look like and how we can get there. While the conversations were great in person, they were also very lively online – and we captured this Storify of some of the top tweets of the day…

More on the Mondato blog.  More on Storify.

I also invite you to read Daniel Lowther’s coverage of day 1 ‘Bitcoin, Betamax and Tooth Brushes: Key takeaways from the Mondato Summit Europe‘.

My photo coverage of the Mondato Summit Europe 2014

As usual I’ve been busy not only capturing as much content and insights as possible,  but also taking dozens of photos.  You will find a few photos from the event below, and a larger selection directly on my google+ page.

Mark Thomson Richard Pemberton Richard Braham Kevin Burns Mobile Retail Strategy Mondato Summit Europe 2014



Jo Bertram Uber Mission Statement Mondato Summit Europe 2014



User Challenges Mobile Financial Services Mondato Summit Europe 2014

Social Media Mobile Financial Services Mondato Summit Europe 2014

Mondato Summit Europe 2014 Mobile Financial Services Level39 London

Jo Bertram Uber Key USPs Mondato Summit Europe 2014

Sanford Dickert Christopher Sier Mondato Summit Europe 2014

Rimma Perelmuter Mondato Summit Europe 2014

Rimma Perelmuter MEF Mondato Summit Europe 2014

Rimma Perelmuter MEF Mobile Payments Mondato Summit Europe 2014

Jo Bertram Uber Drivers High Fives Mondato Summit Europe 2014

DuenaBlomstromNasirZubairi-MondatoSummitEurope2014

Nasir Zubairi Mondato Summit Europe 2014

Duena Blomstrom Mondato Summit Europe 2014

Mondato Summit Europe 2014 Mobile Financial Services Exhibition Hall

Paul Duncan Borro Mondato Summit Europe 2014

Mondato Summit Europe 2014 Mobile Financial Services Level39 Food

Customer Engagement Value Exchange Mobile Financial Services Mondato Summit Europe 2014

Adam Moulson Duena Blomstrom Nasir Zubairi Sanford Dickert Christopher Sier Mondato Summit Europe 2014

Mark Thomson Motorola Mobile Retail Strategy Mondato Summit Europe 2014

Kevin Burns BT Payments Mobile Retail Strategy Mondato Summit Europe 2014

Richard Pemberton Best Western Hotels Mobile Retail Strategy Mondato Summit Europe 2014

Richard Braham BRC Mobile Retail Strategy Mondato Summit Europe 2014

Jim Cook Mondato Summit Europe 2014

KeyPousttchi-MondatoSummitEurope2014

Collaborative Economy Mondato Summit Europe 2014

Google Glass Explorers Mondato Summit Europe 2014

Key Pousttchi Mobile Research Mondato Summit Europe 2014

Kevin Guieu scanpay Mondato Summit Europe 2014

Judah Levine Mondato Summit Europe 2014 Mobile Financial Services

Jo Bertram Uber Surge Pricing Mondato Summit Europe 2014

Jo Bertram Uber Mondato Summit Europe 2014

Jo Bertram Uber Challenges Mondato Summit Europe 2014

MagnusBray-MondatoSummitEurope2014

Danijel Mulugeta FacePay Mobile Financial Services Mondato Summit Europe 2014

Customer Loyalty Mobile Financial Services Mondato Summit Europe 2014

borro Mondato Summit Europe 2014

Neil Garner Proxama Mondato Summit Europe 2014

Magnus Bray miicard Mobile Financial Services Mondato Summit Europe 2014

Mondato Summit Europe 2014 Mobile Financial Services Level39 View London City

25 mobile financial services tweets from the Mondato Summit Europe 2014

The volume of conversations on twitter was modest with only 196 #mondatosummit tweets generated by 56 twitter users with a potential reach of about 300,000 twitter followers (aggregated number including duplicates, inactive and ‘fake’ accounts).

Among respectively the most influential and the most active twitter users you will find the likes of the Jumio Team (@jumio), Claire B-Jones (@IamMissJones), Michael Parson (@BitcoinByte), Richard Fogg (@TelcoGeek), the MEF Team (@MEF) and Kevin Burns (@kbefc), Aneet Morar (@antmorar), Duena Blomstrom (@DuenaBlomstrom), Daniel Lowther (@prmonkeyman), the miicard Team (@miicard).

Getting a better grasp of the top digital marketing trends and innovations is of paramount importance to any brands, whatever the sector, including the highly regulated financial services industry.

Best tweets, quotes and insights from the Mondato Summit Europe 2014
Please note that my methodology consisted of curating the most retweeted and the most favorited tweets, as well as a selection of some insightful tweets which in my opinion deserved more visibility.

1/25 Mondato Summit Europe 2014

"The best payment is one you don't see, hear, or feel" - a sneak preview of @MondatoSummit Europe: http://t.co/r51G9EtCKM #MondatoSummit

— Mondato LLC (@mondatoportal) April 7, 2014

2/25 Mondato Summit Europe 2014

The world of social media #mpayment NOW @Visible_Banking #MondatoSummit pic.twitter.com/rWnRa7WPTv

— Mondato Summit (@MondatoSummit) April 9, 2014

3/25 Mondato Summit Europe 2014

Predictive retail based on big data analysis-retailers need to embrace disruption to win the connected customer @somoglobal #mondatosummit

— Kevin Burns (@kbefc) April 9, 2014

4/25 Mondato Summit Europe 2014

Another key info a mobile user checks its device 150 times a day via @Proxama @MondatoSummit #mondatosummit pic.twitter.com/ftpgF0P5R6

— Christina Belloge (@chrissie477) April 9, 2014

5/25 Mondato Summit Europe 2014

As per Rimma Perelmuter, "the flaw in our industry is a supply led mentality as no one owns the consumer today" #MondatoSummit

— Mondato Summit (@MondatoSummit) April 9, 2014

6/25 Mondato Summit Europe 2014

Expressiveness, perceived ease of use and perceived security are key to the mobile user @keypousttchi #MondatoSummit pic.twitter.com/cWcJhnGERp

— Mondato Summit (@MondatoSummit) April 9, 2014

7/25 Mondato Summit Europe 2014

Brand can = trust but in mPayments trust is not important...better to be useful / entertaining Dr Key Pousttchi #mondatosummit

— Kevin Burns (@kbefc) April 9, 2014

8/25 Mondato Summit Europe 2014

"Using hardware dongles for #authentication is appalling" says #mondatosummit panel CC @thomasjorg pic.twitter.com/yWlnIVcqbr

— Daniel Lowther (@prmonkeyman) April 8, 2014

9/25 Mondato Summit Europe 2014

#mondatosummit @uber "Drivers bring us presents 4 Xmas - no need, we tell them, it's automatic dispatch!" - technology changing models

— Duena Blomstrom (@DuenaBlomstrom) April 9, 2014

10/25 Mondato Summit Europe 2014

Social media's holy grail - reward customers that actively endorse your brand @Visible_Banking #MondatoSummit pic.twitter.com/RyRszfDxfK

— Mondato Summit (@MondatoSummit) April 9, 2014

11/25 Mondato Summit Europe 2014

Passwords are dead, context is king when it comes to authentication says @thomasjorg #mondatosummit

— Daniel Lowther (@prmonkeyman) April 8, 2014

12/25 Mondato Summit Europe 2014

"@MondatoSummit: RT @Paul_Vendorcom: “It’s all about data” @RoyVella @MondatoSummit @Level39CW http://t.co/Hb7ukNmuZw #MondatoSummit"

— Reson8e (@Reson8e) April 8, 2014

13/25 Mondato Summit Europe 2014

20% of all apps are only used once according to Thomas Jorgensen – the user experience must be made compelling! #MondatoSummit

— Jumio (@jumio) April 8, 2014

14/25 Mondato Summit Europe 2014

.@RBSGroup says its future is taking customer transactions and customer actions to drive value without being "creepy" #mondatosummit

— Daniel Lowther (@prmonkeyman) April 8, 2014

15/25 Mondato Summit Europe 2014

Judah Levine: MFS adoption lagging, incumbents evolving but not treating differently. Need to anticipate emerging value props #MondatoSummit

— Aneet Morar (@antmorar) April 8, 2014

16/25 Mondato Summit Europe 2014

@AmexUK smartest #mpayment company in the #SocialMedia realm by @Visible_Banking #MondatoSummit pic.twitter.com/wEnrrT6m8r

— Mondato Summit (@MondatoSummit) April 9, 2014

17/25 Mondato Summit Europe 2014

Keep these in mind when you think about innovation, from @brillthings #MondatoSummit pic.twitter.com/g0gWH86KET

— Aneet Morar (@antmorar) April 9, 2014

18/25 Mondato Summit Europe 2014

10000 mobile users in 13 countries surveyed - purchasers down 65% of users from 71% in 2011 - but increase in value #mondatosummit

— Kevin Burns (@kbefc) April 9, 2014

19/25 Mondato Summit Europe 2014

Dr Sier joins the panel discussion on the benefits of educating consumers via a personal video robot! #MondatoSummit pic.twitter.com/6BkP0MuA5t

— Mondato Summit (@MondatoSummit) April 9, 2014

20/25 Mondato Summit Europe 2014

We retailers know our businesses; we need help to understand technology to help us sell stuff and make money- Richard Braham #MondatoSummit

— Mondato Summit (@MondatoSummit) April 9, 2014

21/25 Mondato Summit Europe 2014

@brillthings believes device innovation (like apps) will come from start-ups, rather than big OEMs, with low cost tech #MondatoSummit

— Aneet Morar (@antmorar) April 9, 2014

22/25 Mondato Summit Europe 2014

@mikehawkes highlights the need for frameworks enabling smaller companies to work with banks on security solution prototypes #MondatoSummit

— Jumio (@jumio) April 8, 2014

23/25 Mondato Summit Europe 2014

TagAttitude's Yves Eonnet: Emerging mkts = revolution, cash to phone vs. Devt mkts = evolution, new ways of doing same thing #MondatoSummit

— Aneet Morar (@antmorar) April 8, 2014

24/25 Mondato Summit Europe 2014

And the #MondatoSummit award winners are... @Bell_ID for European MFS Innovation of the Year pic.twitter.com/L21gUQDnfr

— Mondato Summit (@MondatoSummit) April 9, 2014

25/25 Mondato Summit Europe 2014

Congratulations to @scanpay for European Startup of the year at #MondatoSummit! pic.twitter.com/aMBYe7MldL

— Mondato Summit (@MondatoSummit) April 9, 2014

What are your favourite tweets, quotes and insights from the Mondato Summit Europe 2014 conference?  I invite you to share your views on the future of mobile financial services here, on twitter or on google+.

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