Piano, a monetization and intelligence platform for media companies,
announced today the launch of Composer, a visual rules engine that
enables personalized experiences and business models for an unlimited
number of unique audience segments. Utilizing a simple drag-and-drop
interface, Composer empowers clients to quickly define specific audience
segments based on dozens of factors, including geography, device
attributes, page views, adblocker usage and behavioral feedback, and
then deliver personalized experiences to each. These business models can
then be multi-variant tested and measured in real time.
Designed for the new generation of data-driven media executives,
Composer is the first platform to allow media brands to develop, test,
optimize and deploy sophisticated paywall, ad blocking, and other
audience experiences with no coding required. Composer integrates
seamlessly with publishers’ existing payment, advertising, segmentation
and print subscription systems, or with Piano’s existing software suite,
to make time-to-market short. With a few clicks, a marketer can, for
example, create special offers for UK-based adblock users accessing
content from a mobile device; offer a set number of free articles for
users who agree to view a specific ad; or provide different subscription
options for users based on how they are segmented within a publisher’s
existing DMP provider.
“Composer makes it significantly easier for media companies to find and
implement the right monetization mix for their audiences based on actual
market performance,” said Piano CEO Trevor Kaufman. “By eliminating
technology resource costs and delays, publishers can focus on
identifying the revenue models that work best for their audience and
content. At Piano, we are dedicated to providing digital media
businesses with more agility, autonomy, and revenue, and Composer is a
substantial way we’re delivering on that vision.”
The Composer launch extends Piano’s leadership position in the content
monetization space as the provider-of-choice for the world’s largest
media companies. Piano’s more than 1,200 clients include Time Inc., NBC
Universal, Hearst, News Corp., Bonnier, The EW Scripps Company,
Postmedia Network and IBT Media.
About Piano
Piano is the digital content monetization and audience intelligence
platform for the world’s most sophisticated publishers and media
companies. The company’s elegant and powerful enterprise platform
includes a commerce tool, a business rules engine and an analytics tool
that serve as a complete product suite for managing digital content
businesses across desktop, mobile and in-app formats. Piano clients
include NBC Universal, Time Inc., Hearst, News Corp, Bonnier, The
Economist, The EW Scripps Company, Postmedia Network, Conde Nast and
over 1,200 other media outlets.
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