Global online classifieds platform OLX, among the most used online
platforms in the world, today announced that it received the GSF “Mobile
Appies” award for Best Classifieds App in India. The award was
determined by a panel of industry experts as well as public voting.
As population totals and Internet traffic rise in markets like India,
the use of apps to connect to the web has experienced particularly high
growth. India is among the largest, developing markets and is poised for
continued growth in app use, leaving OLX well positioned for its own
growth in that country and globally. Since its founding in 2006, OLX has
become one of the most visited online platforms in the world, with more
than 200
million active users generating over 14 billion page views each month in
over 40 countries and 50 languages. This rapid growth has been
fueled by OLX’s early investment in its mobile offering and by swift
mobile adoption in India and other emerging markets.
Across the globe, OLX’s mobile app – which is highly rated in the iTunes
and Google Play app stores – has been downloaded more than 35 million
times and ranks as the #1 or #2 e-commerce app in both stores in many
markets. India is a particularly important, mobile-first market for OLX,
with 70 percent of its active users in the country connecting via mobile
devices. A January 2015 report from Morgan Stanley, which called OLX the
“leading online classifieds platform” in India, noted that the OLX app
is well-tailored to the country’s mobile-focused consumers, providing a
best-in-class user experience.
“It’s exciting and validating to be recognized for OLX’s mobile
offering, which has been a key priority for the company since the moment
we launched,” said Alec Oxenford, OLX founder and global brand
ambassador. “This award is a fantastic testament to our team’s efforts
and the significant, rapid growth we’ve experienced in India, a market
which continues to be fundamental to our global strategy. Our app allows
tens of millions of Indian consumers to use OLX to connect daily and buy
and sell used goods, creating a thriving marketplace that has been
recognized as the most vibrant in the country.”
OLX continues to see strong growth globally following
a record-breaking 2014, in which it expanded
into 11 new countries across Southeast Asia and Europe. The platform
saw over 262 million new listings around the world for jobs, homes,
cars, and more posted on its platform last year – more than four and a
half times the total postings in 2013.
GSF, which promotes innovation and entrepreneurship in India, launched
the inaugural awards series this year to recognize the most innovative
mobile offerings in the country. Judges examined mobile apps across 13
categories, which have transformed consumer behavior throughout India.
Winners were selected based on design, feature set, user base, and user
ratings, among other considerations.
About OLX
Contacts
Press Inquiries:
Finsbury
Jonathan Lowe, 646-805-2068
Jonathan.Lowe@finsbury.com
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