The Interactive Advertising Bureau (IAB)
today announced that Michael Theodore has been promoted to Senior Vice
President, IAB, and General Manager, IAB
Education Foundation. Most recently Vice President, Learning and
Development at IAB, in this new leadership role Theodore will remain
responsible for the operations of the foundation, a nonprofit
organization established to increase racial, ethnic, gender, and
economic diversity, and improve peoples’ skills in the digital media and
advertising industries. He will also continue to supervise the expansion
of IAB certification programs, and facilitate professional development
curricula and training materials.
“Michael has been the guiding force behind the success of the IAB
certification programs. With more than 5,000 digital ad sales and
operations professionals in the program it is rapidly becoming the most
recognized credential in our industry,” said Patrick Dolan, Executive
Vice President and COO, IAB. “Recently, his role expanded to take on
management of the IAB Education Foundation, building an organization
that will focus on improving diversity and the reducing the talent gap
in our industry through education and certification. His expertise and
enthusiasm are sure to advance the foundation’s mission and help forge a
more expansive and robust interactive media and marketing landscape.”
Michael Theodore joined IAB in 2007 as Director of Member Services and
was quickly promoted to Vice President. In 2012 he began managing
education and learning programs at IAB, and in September 2014 was given
the responsibility of oversight of the newly established IAB Education
Foundation. Prior to coming to IAB, he served in a variety of senior
management positions with industry trade associations, including the New
York New Media Association and Connecticut Technology Council. He has
extensive experience in traditional and digital media including work in
Arthur D. Little’s Media and Entertainment practice and leadership roles
at both CitySearch and Kozmo.com. Theodore earned an MBA from Harvard.
About the IAB
The Interactive Advertising Bureau (IAB) empowers the media and
marketing industries to thrive in the digital economy. It is comprised
of more than 650 leading media and technology companies that are
responsible for selling, delivering, and optimizing digital advertising
or marketing programs. Together, they account for 86 percent of online
advertising in the United States. Working with its member companies, the
IAB evaluates and recommends standards and practices and fields critical
research on interactive advertising. The organization is committed to
professional development, elevating the knowledge, skills, and expertise
of individuals across the digital marketing industry. The IAB also
educates marketers, agencies, media companies and the wider business
community about the value of interactive advertising. Founded in 1996,
the IAB is headquartered in New York City.
Contacts
IAB Media
Laura Goldberg, 347-683-1859
laura.goldberg@iab.net
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