2015-04-11

Fraunhofer IIS, Qualcomm Technologies, Inc. (“QTI”), and Technicolor,

the three major technology companies behind the MPEG-H Audio standard,

are demonstrating this new technology at the NAB 2015 conference in Las

Vegas this week. In two separate venues, the companies will offer the

world’s first live broadcast demonstration of their new immersive and

interactive TV audio system currently proposed for ATSC 3.0 and being

developed for over-the-top streaming video services.

MPEG-H Audio offers viewers the ability to turn up or down particular audio elements in a program – such as dialogue or sound effects – as they prefer. © Fraunhofer IIS/Boxler/Schilling.

MPEG-H Audio is designed to offer broadcasters a cost-effective means to

elevate the sound quality of their offerings beyond 5.1 surround while

incorporating groundbreaking new interactive and immersive features

across the full range of modern viewing devices from high-end home

theaters, to tablets, smartphones, and sound bars.

MPEG-H Audio Live Broadcast Demonstration

The end-to-end live production demonstration at the Fraunhofer booth

SU3714 will incorporate a live audio feed from a remote truck combined

with recorded programming from video servers at the network. The process

for distributing the new, live content to affiliate stations, inserting

local commercials and emission to viewers’ living rooms will be included

in the demo.

Aside from the Fraunhofer prototype audio/video encoders and decoders

and a Jünger Audio monitoring unit, all of the equipment in the

demonstration is unmodified broadcast equipment used in TV plants and

remote trucks today.

The system is based on the new MPEG-H Audio international standard. It

offers viewers the ability to choose different audio presentations, such

as “home team” or “away team” commentary for a sports event, or volume

control over specific audio elements in a program – such as dialogue or

sound effects. Viewers are also able to experience immersive sound over

loudspeakers, new 3D soundbars, tablet computer speakers, and

headphones. Additionally, it is a true multi-screen audio system that

tailors playback so programs sound best on a range of devices and

environments – from quiet home theaters with speakers to the subway or

airport with earbuds.

All of these features will be under the control of the broadcaster or

content distributor, providing new creative opportunities, such as the

ability to efficiently add additional languages, players, or official

microphones, or, as the three companies have demonstrated, car to pit

crew radios at races.

“This system has grown from our pioneering work on Dialogue Enhancement

years ago and our early work in immersive sound, as well as our 15 years

of providing half the world’s TV sound. In November 2013, we presented

the idea of a football game where you could Hear Your Home Team™ and

adjust audio elements of a program to your preference. We have

progressed to a full, live implementation of the audio path from the

field of play at a sports event to the listener’s ears at home or

mobile,” said Robert Bleidt, Division General Manager at Fraunhofer USA

Digital Media Technologies.

“At Technicolor we are proud to contribute our Scene Based Audio

Higher-Order Ambisonics technology to this great opportunity for

broadcasters,” said Claude Gagnon, SVP, Content Solutions Industry

Relations. “We continue to invest in the creative community to develop a

rich ecosystem for the Film and the Broadcast industry.”

The demonstration will also include prototypes of new consumer devices

supporting MPEG-H, including a Technicolor set-top box, Samsung

pre-production prototype TV, and Texas Instruments-based audio-video

receiver.

To experience this demo at NAB, please visit the Fraunhofer booth SU3714

or contact matthias.rose@iis.fraunhofer.de.

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