DraftKings,
Inc., a leading destination for daily fantasy sports, today announced a
multi-year expansion of its exclusive partnership with Major League
Baseball (MLB), making DraftKings the league’s “Official Daily Fantasy
Game.” Through the new agreement, DraftKings will offer co-branded MLB
daily fantasy games, as well as unique games and fan experiences.
Extending an industry-first partnership originally launched in 2013, MLB
also will promote DraftKings daily fantasy baseball games across its
extensive media properties, including MLB.com; MLB.TV, the #1 live
sports streaming service; official social media properties;
MLBAM-developed mobile apps such as the award-winning MLB.com At Bat;
and MLB Network. Beyond a significant in-ballpark presence throughout
the regular season, DraftKings will be an official sponsor at MLB’s
jewel events, including All-Star Week and select Postseason events.
In addition, DraftKings will partner with participating individual MLB
clubs to create once-in-a-lifetime, market-specific in-ballpark
experiences.
“Two years ago, MLB and DraftKings signed the first league deal in daily
fantasy history, and we are excited to deepen that ground-breaking
relationship through this new, league wide, exclusive partnership,” said
Jason Robins, CEO and co-founder of DraftKings. “MLB has long been at
the forefront of embracing new technologies to create superior fan
experiences, and DraftKings couldn’t be happier to partner to continue
that tradition of innovation.”
“Expanding our exclusive partnership with DraftKings will bring new and
exciting ways for fans, particularly younger fans, to play daily fantasy
baseball,” said Kenny Gersh, EVP, Business, MLBAM. “DraftKings has
established itself as a trusted leader through a high quality fan
experience in a rapidly changing space and we are happy to continue to
have them on board.”
Baseball is one of DraftKings’ fastest-growing sports. In the past year,
the number of active participants in these MLB skill contests has grown
nearly eightfold. MLB fans are 35 percent more likely to select players
from their hometown teams for their daily fantasy rosters. This
partnership will allow existing players and new fans the opportunities
to try special contests tailored to their loyalties for their favorite
teams with specific offerings featuring those teams.
Daily fantasy sports represents a rapidly growing component of the multi-billion
dollar fantasy sports market. DraftKings offers contests for experts
and casual players alike. In addition to daily fantasy baseball,
DraftKings also offers fantasy contests in major professional and
college sports.
About Major League Baseball
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