IRVINE, Calif., Oct. 1, 2015 /PRNewswire/ — AutoAlert, the industry’s leading data-mining and sales-generation platform, announced today it is joining forces with MotoFuze powered by FuzeCast, automotive’s first Customer Experience Management (CEM) solution.
The AutoAlert and MotoFuze partnership provides dealers with influential car-shopper insight for in-market, in-equity customers. This information helps dealers focus on leads who are ready to buy.
For example, with AutoAlert and ProfileFuze on board, dealerships will have the ability to view and manage the following from any CRM:
Analysis of all CRM leads marked lost, highlighting customers back in-market
Makes/models customers are shopping and equity position in their existing vehicle
Information about customers’ previous dealership interactions, including online reviews
Social connections with the dealership to help deliver a better customer experience
“Dealers using AutoAlert currently access deep customer intelligence that can boost vehicle sales 10 to 20 percent or more,” said Brian Skutta, CEO of AutoAlert. “Adding ProfileFuze data further enhances this intelligence by identifying current customers who are in-market shoppers, often times before they have had a chance to engage with the competition.”
ProfileFuze takes intelligent marketing to the next level by providing dealers with customers’ histories and real-time consumer interactions with the dealership’s brand. It also provides insight into customers’ social connections to help the sales team move consumers through the sales funnel more effectively.
“A lot of our growth this year can be directly attributed to FuzeCast and AutoAlert working together,” said Todd Crossley, president and owner, Gary Crossley Ford, Kansas City, Missouri.
“This combination of tools keeps a constant watch over my entire consumer database indicating which current or potential customers are both in equity and currently shopping for a vehicle.”
“These ‘hot’ customer leads are added to the dealership CRM as a new or reactivated opportunity. This makes it easy to measure their overall effectiveness. These tools are tracking to represent 20% of my total sales for the year – that’s a huge number,” Crossley said.
“ProfileFuze delivers consumer data insights to the CRM around the clock, giving the dealership a substantial advantage over the competition,” said Mike Dullea, CEO of MotoFuze. “Together with AutoAlert, it revitalizes a dealership’s CRM, continually highlighting customers who are in-market, in-equity and ready to buy. This technology is what modern dealership’s need to maintain profitability – a CRM powered by essential data insights, enabling associates’ to deliver the right message at the right time.”
Learn more about AutoAlert and MotoFuze at Digital Dealer 19 Conference and Expo, Oct 5-7 at the Paris Las Vegas Hotel Casino, booth 717 and 631. Drop by for your VIP pass to an after-hours party co-sponsored by AutoAlert, MotoFuze and Dealer-FX.
About MotoFuze, LLC
/MotoFuze powered by FuzeCast is revolutionizing the way automotive dealers ignite, engage and influence brand advocates and automotive consumers more profitably with the industry’s first Customer Experience Management (CEM) system. Its all-in-one CEM solution drives content marketing, reputation management, social selling, employee engagement and dealership communication. FuzeCast integrates with any existing CRM, leveraging the reach of your employees, and the latest intelligent marketing technology to expand your brand. Both a desktop, and mobile app, FuzeCast puts the power to deliver an exceptional customer experience in the pocket of every dealership employee. FuzeCast CEM and your Dealership: Stronger Together.” http://motofuze.com/fuzecast/
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