Popular brands are all around us, and their marketing departments are working hard in order to keep it that way. We’re exposed to their commercials, billboards and banners, and we somehow stumble upon their stores everywhere we go. Here are the 15 most valuable brands in the world in 2015 – how many of them are a part of your everyday life?
Cisco
Photo credit: forbes.com
The American multinational technology company – based in San Jose, California – is valued at $27.6 billion. Even though the company was going through certain difficulties at the beginning of the year, that hasn’t been the case since May 2015. Cisco – one of the biggest players in the computer networking world – has been experiencing higher-than-expected quarterly profit and sales. In addition to that, it has been announced that the 49-year-old Charles H. Robbins will become the company’s chief executive as of July 2015.
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Louis Vuitton
Photo credit: bloomberg.com
The famous French fashion house – founded in 1854 – is valued at $28.1 billion. The company sells its products through e-commerce, standalone boutiques and departments in exclusive department stores. Louis Vuitton was named the most valuable luxury brand in the world for six consecutive years, from 2006 until 2012. The company has over 460 stores in 50 countries and it recently made headlines when it organized a fashion show in the desert.
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Amazon.com
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The American electronic commerce company – and the biggest Internet-based retailer in the States – is valued at $28.1 billion. In addition to being the number one choice of many when it comes to online shopping, the company decided to expand its business and has created its own streaming service which is being offered to Amazon Prime customers. Those who pay for the Amazon Prime service will be able to stream HBO’s hit shows, such as ‘The Sopranos’.
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AT&T
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The American multinational telecommunications corporation – based in Dallas, Texas – is valued at $29.1 billion. The media giant is expanding its business constantly, and one of its latest partnerships – with Hulu – has been announced in May 2015. AT&T’s deal with the American online company will enable its customers to use the streaming service on their devices.
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Disney
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The famous diversified multinational mass media and entertainment conglomerate – valued at $34.6 billion – is spread across several companies, including ABC, ABC Family, ESPN and Hulu. Disney is continuing its expansion in the States, as well as in other countries, which results in its constant wealth increase.
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Facebook
Photo credit: bloomberg.com
The online social networking service was founded in 2004 and it is currently valued at $36.5 billion. Despite the ever-present stories about Facebook’s rapid decline in popularity, the company is still one of the most valuable brands in the social media industry. Millions of people around the world are still using Facebook on a regular basis and the company is adding other social networking services – such as Instagram and WhatsApp – to its business portfolio. Despite numerous reports of its demise, Facebook is still going strong.
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General Electric
Photo credit: smarttradermagazine.com
The multinational conglomerate corporation was founded in 1892 and is valued at $37.5 billion. General Electric made an announcement in April 2015, and said that it was planning to introduce a “radical” plan which would include selling the majority of its GE Capital assets, valued at $500 billion. The American company is reportedly planning on slimming itself down, and once everything is done, the shareholders are expected to receive around $90 billion.
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Toyota
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The Japan-based automotive manufacturer is the 12th-biggest company in the world by revenue and has been valued at $37.8 billion. Toyota employs over 300,000 people worldwide and it is the first automobile manufacturer ever to produce more than 10 million vehicles in a year. Despite having problems at the beginning of the year and handling a massive recall that included more than 6 million vehicles globally, Toyota is still praised as one of the top innovators and one of the most valuable brands in the world.
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Samsung
Photo credit: bloomberg.com
The South Korean multinational conglomerate company was founded in 1938 and is currently valued at $37.9 billion. Samsung offers a variety of products, including apparel, chemicals, consumer electronics, medical equipment, ships, and telecommunications equipment, among others. In the past couple of years, Samsung has proven to be one of the most innovative brands out there, and even Apple users have to admit that the company managed to make significant improvements and position itself as a force to be reckoned with.
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McDonald’s
Photo credit: huffingtonpost.com
The largest chain of hamburger fast food restaurants in the world was founded in 1940 and is valued at $39.5 billion. McDonald’s has 35,000 outlets and serves around 68 million customers in 119 countries every day. Despite the fact a lot of people are trying to eat healthier and avoid fast food, the company is more popular than ever, though it is making efforts in order to appeal to changing consumer tastes. Famous for its Big Mac, french fries and milkshakes, the fast food giant has expanded its menu and now also offers salads, wraps, smoothies and seasoned fries.
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IBM
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The American multinational technology and consulting corporation – based in Armonk, New York – is valued at $49.8 billion. IBM employs 435,000 people and one of the most innovative companies in the world is ready to take on another challenge: artificial intelligence. During an event in May 2015, the CEO of IBM, Ginni Rometty said that our lives will be better in the future because every decision that mankind makes will be informed by a cognitive system. The event – titled World of Watson – was held in order to showcase what kind of “ecosystem” of innovation is going on around the company’s artificial intelligence system, known as Watson.
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Coca-Cola
Photo credit: coca-colacompany.com
The American multinational beverage corporation and manufacturer was founded in 1886 and is valued at $56 billion. The Coca-Cola Company sells its beverage products in over 200 countries and serves 1.6 billion drinks every day. One of the most popular brands in the world is famous for always finding new ways of staying relevant and engaging with its loyal customers. Just how popular Coca-Cola is? It has been reported that 94% of the world’s population can recognize the company’s red and white logo.
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Google
Photo credit: livetradingnews.com
The famous multinational technology company was founded in 1998 and is currently valued at $65.6 billion. Google specializes in online advertising technologies, search, software and cloud computing, has more than 47,000 employees and over 40 offices around the world. The biggest search engine has become such a staple in everyone’s lives that people use it as a verb in order to describe their online activities. In addition to that, Google is expanding its product portfolio on a regular basis and now offers everything from music platforms and mobile apps to self-driving cars.
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Microsoft
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The American tech giant was founded in 1975 by Bill Gates and Paul Allen and is valued at $69.3 billion. Microsoft is responsible for developing, manufacturing, licensing, supporting and selling of computer software, consumer electronics, as well as personal computers and services. Some of the company’s most popular products, such as Windows, Office, and Skype, are used by millions of people all around the world on a daily basis. Even though Microsoft is still behind its main competitor Apple in a number of avenues, some experts say that the company is heading in the right direction when it comes to regaining the recognition it deserves.
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Apple
Photo credit: smarteranalyst.com
The most famous multinational technology company in the world was founded in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak and is valued at a staggering $145.3 billion. Apple has 453 retail stores and employs over 98,000 people. Its most popular products are the iPhone, Mac, iPad, Apple Watch and iOS, while some of its most popular services are the Apple Store, iTunes and iCloud. Apple is known as the technological barrier-breaker, so it remains to be seen what the most successful company in the world will think of next.
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