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It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

Calum McGuigan is the President at Fervent Events, an experiential marketing agency based in Toronto, Ontario which operates all over Canada.  Here, he provides his top 10 experiential marketing trends to expect in 2016, exclusively for Creative Guerrilla...

Read the original post Top 20 Chicago Agencies You Need to Know. Introducing the top Chicago agencies in advertising, marketing, digital and design. Chicago, the birthplace of modern advertising, is home to some of the most innovative and inventive...

Are you 100% positive what experiential marketing is? If so skip this introduction. If not, listen up! Experiential marketing, aka engagement, event, and experience marketing, is a highly effective form of marketing that seeks to directly engage potential...

The value of the experience economy cannot be underestimated. In an age where immersive experiences have become the order of the day, brands are raising the bar and moving beyond gimmicky, one-off events to create campaigns with real impact by engaging...