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Google Analytics (GA) has changed the world of web analytics. It used to be that you only had applications that analyzed logs from your web server. Those were OK for the first few years. But, with bots (and especially ones that lied about being a bot...

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You’ve built a website. It was fun, and it feels rewarding to see all those visitors pour in. The traffic increases slowly, until one day, someone posts a link to your app to Reddit and Hacker News, the planets somehow align, GitHub is down or...

An affiliate marketing ebook is a digital text which offers information for individuals who want to make some extra cash or start a home-based business. While most new ventures require a lot of sweat equity, affiliate marketing has been often termed...

At Slice Communications, we’re constantly working to set new standards for measuring the business impact of public relations and social media.  Part of that is tagging links and reviewing Google Analytics.  We asked our friends at RJ Metrics to give...