Common Sense Saves Doctor’s Cash in the Eye Care Industry
by Cindy Haynes
The names of the equipment are long; the names of the eye diseases being detected using this equipment are even longer. But in the optometry/ophthalmology industry, these terms are completely understood. Eye care professionals understand the superior technology that’s needed in 2013 to detect, diagnose, treat and manage the ever-increasing number of people suffering from eye diseases.
The one thing that is far harder to understand is technical support. In a world that is all about computers and cell phones, it’s almost amazing that tech support lines are as difficult as they are to reach. Purchasing equipment from a manufacturer is difficult enough for the eye care professional, without 
having to deal with substandard customer satisfaction.
This niche industry is made up of approximately 18,000 ophthalmologists and 50,000 optometrists – and the equipment necessary for them to provide better care is only distributed by approximately 100 companies.
So the first step is to find a company that provides not only the best technology available, but also has the solid reputation behind them to back up their promises. Second step; economics. Locating a company that understands the initial investment that must be made by the doctor is difficult. However, when the eye care professional discovers their Partner in Imaging, they learn that Fundus Photo (as well as its parent company, St. Louis Ophthalmologic Equipment Company), is the leader of the pack.
Refurbished equipment that has been reconditioned by absolute experts in the field are also available to eye care professionals. And when they choose to work with Fundus Photo, the reality quickly sets in that they have found a Partner in Imaging for life.
Technical support can be confusing and, not to mention, more than annoying and frustrating. Whether it is the actual professional who has to deal with it (or a member of their staff that must take on the job) waiting on a tech support line wastes very valuable time.
The testimonials about Fundus Photo tech support are numerous. Eye care professionals have found the software and equipment easy to manage and easy to understand. With Fundus Photo’s mission being to consistently help their clients, any doctor or member of the staff can call, receive unlimited phone support at zero-cost to them, and even speak with Dale Brodsky – the Founder and Owner of the company, if they wish.
The Fundus Photo product line allows the doctor to extend the life of his/her angiographic equipment. The line provides the best and most efficient way to detect an eye disease, and also provides a very common sense approach to utilizing and operating this ‘state-of-the-art’ equipment.
With a one year warranty that includes updates, upgrades and that unlimited telephone support, eye care professionals have agreed on the fact that Fundus Photo is the leader when it comes to having a reliable partner.
Being able to transmit images to any EMR/EHR, the list of benefits include support programs, analysis tools, and the ability to view patient images from all of the exam rooms over an existing network – the positives of Fundus Photo are too many to name.
‘Experts’ seem to come in all ages nowadays, with some even being touted as experts who have no real background in a specific industry. But when it comes to Fundus Photo, the term ‘expert’ is not used loosely; it is not just something to put on a business card in order to gain respect. Ophthalmic equipment and imaging expert Dale Brodsky is an expert. Having over two decades experience in the industry, eye care providers know right off the bat they are dealing with a skilled hand who wants nothing more than to give them top-quality products and the best in customer service.
So when you’re looking for that expert – that company you need to rely on to provide you with superior technology – use your common sense.
Seek out Your Partner in Imaging to make sure you get the best!
www.FundusPhoto.com