Check out our press release hub, powered by Business Wire. It's a one stop shop for industry announcements to help you stay on top of the latest technology and investment trends. Get the scoop here.
New card linked offer shopper marketing network delivers seamless clicks-to-bricks attribution
LAS VEGAS–(BUSINESS WIRE)–January 14, 2014–
Linkable Networks, a shopper marketing and loyalty platform, today announced the launch of The Linkable Network™ (TLN), its new card linked shopper marketing network, from Affiliate Summit West in Las Vegas. TLN is comprised of shopper marketing content publishers, mobile shopping applications and banks and reaches more than 100 million visitors providing retailers and consumer packaged goods (CPGs) with maximum reach and exposure for their offers. TLN members include partners such as RedLaser, Slickdeals, 8coupons, CouponMom.com, Offers.com, Recyclebank, MySavingsMedia.com and Coupon Cabin.
With TLN, retailers, restaurants, grocers, CPGs and manufacturers can target the demographic they want for in-store and online redemption. Geo-targeted campaigns drive sales to specific stores with complete clicks-to-bricks attribution that requires no printed coupons or POS integration.
“Clicks-to-bricks, mobile-to-mortar, pages-to-parking lots, no matter what you call it, is the key to unlocking the true potential of shopper marketing,” said Tom Burgess, CEO of Linkable Networks. “Our new card linked shopper marketing platform delivers a 100 percent attribution, high consumer conversion rates, complete analytics and zero technical work for the merchant. It’s not too good to be true – it’s just hard to do it right.”
While the initial launch of TLN is mostly comprised of online and mobile publishers, the company’s card linked offers, also known as “Linkables,” enable offers in all media types – TV, radio, print, banner, text, video or mobile. The consumer experience is simple – when consumers sees a Linkable offer, they link it to their existing credit or debit card and use that card to make a redemptive purchase at the participating store or web site. No technical point of sales integration, no need to train store associates and the consumers receive email or text alerts along the path to purchase.
The advertiser chooses what type of value they want to pass to the consumer, cash back, points, eGift and more. Single purchase offers, BOGO, multi visit offers or multi merchant offers provide complete flexibility for any type of campaign or loyalty solution.
“Being part of TLN has allowed us to expand the number of deal offers we list on our site, providing our customers with more offers every day,” said Josh Meyers, CEO of Slickdeals. “Card linked offers simplify our customers’ user experience, making it possible for them to quickly redeem deals without needing to print, clip or present coupons – and Linkable Networks provides all the in-store tracking data.”
Linkable Networks advances the shopper marketing category through its ability to generate relevant offers at the SKU or product level, bridging the gap between traditional coupon clipping and modern day technology. This relationship marks a change in how consumers can save and gives merchants the ability to drive traffic, increase basket size and achieve 100% attribution from online or traditional media to in-store and online purchases.
About Linkable Networks:
Linkable Networks’ shopper marketing and loyalty platform drives consumer engagement, acquisition and retention while providing leading retailers and CPG/MFG brands pin-point analytics on consumer shopping behaviors and patterns. Linkable Networks’ patented technology enables brands and retailers to reach consumers with targeted whole store, SKU-level and loyalty card linked offers in any media type, providing 100% attribution from advertisement to point of sale. Retailers and brands can deploy offers across The Linkable Network™ (TLN)’s 10,000 online and mobile publishers or leverage Linkable Network Platform™ (LNP) and manage their own card linked shopper marketing or loyalty program. Linkable Networks bridges the gap between advertisers, brands, and consumers, leading the way in the transformation of the modern shopper marketing and loyalty model. To learn more, please visit us on LinkedIn, Facebook and @Linkables on Twitter.
Racepoint Group, for Linkable Networks
Mike Nourie, 617-624-3222
mnourie@racepointgroup.com
VentureBeat is providing our Marketing Automation Study to readers who fill out our survey. Share your experience, and you’ll get our full report when it’s published. Also: speak with the analyst who put this report together.