2013 Venture Atlanta alum Parkmobile USA has established a joint venture with the SP+ Corporation to create a more efficient parking payments experience. Parkmobile USA will manage day-to-day operations.
The joint venture, called Parkmobile LLC, combines Parkmobile USA’s on-demand parking transaction platform with Click and Park, SP+’s white label preparking engine. The resulting product will allow customers to buy and pay for not just parking privileges but also transportation services using any Internet-connected device. Parkmobile LLC will be first to market and will serve a wide range of verticals ranging from convention centers and stadiums to airports and parking lot operators.
“The Parkmobile joint venture represents the next step in our company’s vision to use leading-edge technology and payment options to provide solutions that help our clients better serve their customer bases,” James A. Wilhelm, SP+ CEO, said in a press release. “As the next-generation technology in the marketplace, the joint venture’s powerful transaction processing engine will serve businesses of all kinds.”
Among other things, he says, Parkmobile LLC will be capable of supporting existing “connected car” products currently in production by providing in-dash reservation and processing services. This is a relatively new market, but one that Parkmobile USA already has some familiarity: in September, the mobile payments provider received a “substantial investment” from the BMW Group for an undisclosed amount.
Based in Canada, SP+ Corporation is a provider of commercial parking, ground transportation and other related services. Its parking prepayment system, Click and Park, enabled customers to prepay for and reserve parking spaces online. When it launched in 2009, Click and Park primarily served sporting and entertainment venues, but eventually expanded its offerings to include restaurants, hotels, airports and university campuses.
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