2015-11-04



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How natural do you go when it comes to cosmetics and personal care products?  I’ve got to admit that although I’m curious about all natural products I haven’t done extensive exploring into the natural side.  100% Pure offers 100% natural, 100% cruelty free and organic personal care products.  Even their cosmetics are colored from 100% natural, antioxidant and vitamin packed fruit and vegetable pigments instead of synthetic dyes or minerals.  Pretty cool, huh?  Today I’m sharing a few of what the brand has to offer, including some new additions to their extensive product lineup.  Some of these I’ve been playing with while others I have yet to try but I just had to let you know about them!

100 Percent Pure Cosmetics


100% Pure offers a full range of cosmetics for face, eyes, cheeks, and even brushes.  Above are a few of what they have to offer:

3 new fruit pigmented eye and cheek palettes

6 new Lip Creamstick Vitamint Lip Color

6 fruit pigmented Eye Creamstick



The Vitamint fruit pigmented sheer lip color feels like a softening balm on the lips and gives the lips a hint of color.  Not only is it 100% natural but this product is also 100% vegan as well.  As you can probably tell by the name of the product it has a minty scent to it, but it doesn’t have a taste.  The product has a clear cap and twists up to dispense more product.  The balm-like feeling on the lips and slight sheen lasts about 1 1/2 hours for me and then it sinks into the lips to give them a slightly matte look.  Some of the darker shades leave a light stain on the lips which is nice to extend the wear.

Swatches L to R: Peachy, Butterscotch, Dragon Fruit, Vino, Cake, Cherry Tomato

The Eye Creamsticks are offered in beautiful shimmery earth-toned neutrals which I love!  Also made from fruit pigments, the formula is 100% natural and 100% vegan.  The feeling on the skin is very smooth and it blends well and doesn’t set right away which gives it a little more play time on the lids.  I have oily lids so I’m experimenting wearing these with and without an eye primer.  Right now they don’t seem to quite set on my lids on their own but I will keep you posted!

Swatches L to R: Light, Susie’s Favorite, Naked Glimmer, Ecru Glimmer, Forest, Eggplant

Three new powder eye and cheek palettes called Sex Kitten, Mermaid and Punk Princess made from fruit pigments can be used to create a variety of every day to date-night makeup looks.  The palettes include a highlight shade, a blush and three eye shadows.  I am particularly in love with how smooth they swatch.  My favorite color combination is Sex Kitten for sure – although the duochrome finishes in the Mermaid palette also caught my eye!  I have yet to try these out so let me know if you’d like to hear about it when I do!

Mermaid Eye and Cheek Palette Swatches

Punk Princess Eye and Cheek Palette Swatches

Sex Kitten Eye and Cheek Palette Swatches

From what I’ve tried I like what I’ve experienced!  I also love that they are 100% natural, cruelty free and with a few vegan options to boot in there.  I do notice pricing on the products is on the higher side, and the packaging is rather simple so the product on the inside is what is going to count with these.  I’m looking forward to exploring these more – let me know if you are interested in hearing what I think!

Have you tried 100% Pure cosmetics?  What are your personal favorites?

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100% Pure is available online at 100percentpure.com.

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