UpCity loves to research and assemble valuable lists for our eager readers. Therefore, we couldn’t think of a better a way to welcome the new year than by collecting 215 of our favorite SEO tools available on the web today.
With access to this huge list of applications, platforms, and tools in one helpful guide, your business can grow in 2016! Whether you want to increase your search engine rankings, traffic, or sales, we encourage you to test out a couple from each category and find a winner!
Click below to be taken directly to the tool of your choice:
Competitive Analysis
Keyword Ranking
Keyword Research
Link Building
Link Research
Local SEO Software
Mobile SEO Software
On-Site Audits
SEO Report Card
SEO Suites
Competitive Analysis
Twitter Counter
http://twittercounter.com
Twitter Counter provides competiive analysis capabilities for hashtags, follower count, growth, and more. The paid versions offer a more robust suite of features, such as historical features, hourly stat refresh, and PDF report downloads.
Rival IQ
https://www.rivaliq.com
Rival IQ is a competitive analysis for marketers who want data results fast! Compare key metrics, track competitor keywords, and track multiple markets.
SEMRush
http://www.semrush.com
Built as a professional software for search engine marketers, SEMRush helps optimize your site with competitor research. Try out the backlink reports, and look up organic and ad keywords for any domain to stay ahead of the game.
Traffic Travis
http://www.traffictravis.com
Traffic Travis is a market research and monitoring tool for all your SEO needs. Check out your competitors and other important SEO factors in this free tool!
SERPmetrics
http://serpmetrics.com/flux
SERPmetrics tracks search results for your account across the various top engines. The reporting is also offered as a discounted product if you are interested in purchasing the API.
Axandra SEO Tools
http://www.axandra.com/seo/free-seo-tool
Get your webpages optimized with a variety of SEO tools from Axandra. Choose between an app that checks for broken links, a keyword density checker, and so much more at your disposal.
Positionly
https://positionly.com
Positionly is the best way to get organic traffic to your website. With just a few clicks, you find professional-level SEO tools that track search rankings of your competitors and monitor media for mentions.
BuiltWith
http://builtwith.com
Have you ever wondered what was going on behind the scenes of someone else’s website technology? Now you can learn all about it in the BuiltWith platform! Learn about competitive SEO BuiltWith’s various tool’s such as market analysis, lead generation, header usage, hosting, and much more.
Alexa
http://alexa.com
See the competitive analytics for any website with the power of Alexa! The respected service has been around for quite some time, giving users insights into their visitors and the keywords of competitors.
Back to top
SimilarWeb
http://www.similarweb.com
Use SimilarWeb to compare site traffic sources across different search engines and countries. Find new business opportunities and discover which keywords are converting on your competitor sites.
Keyword Ranking
STAT Search Analytics
http://getstat.com
STAT provides rank statistics and SERP analytics for the experienced SEO. Track unlimited keywords data from any location across the globe for the best analytics you can find.
Clicky
http://clicky.com
Ready to see your competitor web analytics in real time? The Clicy app gives you that and more, allowing you to monitor individual vistors and actions with startling accuracy in the web app.
Free Keyword Rank Checker
https://serps.com/tools/rank_checker
Keep tabs on your keyword ranks for Google, Bing, and Yahoo in more than 100 languages and country configurations. You can also track rankings over time and look at rankings from specific cities.
SEscout
http://sescout.com
SEscout offers a detailed view of your domain and search engine keywords with hourly updates, rank tracking, and in-depth reporting for agencies. Sign up now for your SEOscout subscription!
Serpfox
http://serpfox.com
Use the powerful and automated Serpfox for tracking your targeted keywords. Discover results instantaneously, and oversee changes to your keyword rankings through a period of time.
Keyword Density Tool
http://www.zippy.co.uk/keyworddensity
Zippy incorporates all the keyword data you need to know about a web domain. Enter in the site you’re researching, type in the keywords you want to configure, and see the full keyword report to optimize.
SpyFu
http://www.spyfu.com
SpyFu offers several features for a trustworthy search marketing keyword research tool. Check out the competitive keyword assessment, keyword tracking, and rank analysis to learn more.
Rage Software’s SERank
http://www.ragesw.com/products/search-engine-rank.html
This app is full of insight for your competitors and your own website! SERank encourages you to monitor keyword rankings from more than 100 search engines over time; try it out today!
WebPosition Reporter
http://www.webposition.com/products/reporter/default.htm
Track your keywords from anywhere or anytime with WebPosition Reporter. In addition, easily view insights from keyword positions across all the major search engines.
Piwik
http://piwik.org
Piwik is a free, open-source web analytics software tool. It transmits insights on visitors, marketing campaigns, and more in order to optimize your online strategy!
Authority Labs
http://authoritylabs.com
If you want to earn better rankings, start think about partnering with Authority Labs. Personalize your SERP tracking with competition, keywords, locations, and number of sites. Pricing is based upon your needs as an agency or SMB.
Bright Edge
http://www.brightedge.com
BrightEdge should be your first choice for enterprise SEO solutions. Customize your SEO reporting, dashboard, and forecasting while collaboratng with your entire team on the perfect local, mobile, or social optimization strategy.
UpCity
http://www.upcity.com
UpCity is the perfect do-it-yourself (or alternatively, do-it-for-me) solution to improving your business’s SEO. Track your keywords on Google, Bing, and Yahoo on a chosen period of time, and monitor your overall SEO progress by using this robust tool.
YouTube Analytics
https://www.youtube.com/analytics
Monitor views, traffic sources, and demographic information to your videos with YouTube Analytics. Download reports for your traffic and look at which devices are sending the most views to your videos.
SEO Rank Monitor
http://www.seorankmonitor.com
SEO Rank Monitor tracks your competitor data and website rankings. Who doesn’t want a tool that is low cost, no sweat to set up, and offers smart reporting?
Back to top
Keyword Research
Term Explorer
http://termexplorer.com/Public
Term Explorer is the keyword research tool you always dreamed of. The free option offers five keyword checks a day, but once you upgrade you can analyze up to 1,000 keywords!
Trellian’s Keyword Discovery
http://www.keyworddiscovery.com
Utilize Trellian’s Keyword Discovery tool measures keyword statistics across the major search engines. Keep an eye on competitors, and find popular search phrases that will fit your business’s needs.
Market Samurai
http://www.marketsamurai.com
For marketers looking at robust keyword research tools, Market Samurai will certainly be one of your top choices. Target high-traffic, low-competiton keywords so that your competition won’t know what hit them!
Long Tail Pro
http://www.longtailpro.com
Long Tail Pro helps you find keywords faster than ever before! Pinpoint targeted traffic, research competitors, and simplify your workflow with ease.
nTopic
http://www.ntopic.org
nTopic provides your keyword content relevancy needs. If you need to know how a specific set of content works with a particular keyword, this is the tool for you! The software also offers an API for your site.
Google Adwords
http://www.google.com/adwords
Google Adwords allows you to research keywords and then advertise your business directly in the Google Search Engine. Optimize your daily budget to get in front of potential customers knowing what they search for online.
Google Keyword Planner
https://adwords.google.com/ko/KeywordPlanner
Google Keyword Planner is like Google Keyword Tool and Traffic Estimator combined for the ultimate keyword search experience for creating profitable campaigns! Get historical data for exact match keywords, multi-platform search estimates, and keyword lists.
Google Correlate
http://www.google.com/trends/correlate
Google Correlate matches searches with real-life trends. Users can easily use this data to determine high volume keyword data for their website. Check out this helpful free tool today!
Google Trends
http://www.google.com/trends/
The updated Google Trends tool determines search engine trends throughout all of Google. In addition, it can benefit businesses by determining searchable keywords to select for their websites.
Bing Keyword Research
http://www.bing.com/toolbox/keywords
Looking for a free analysis tool that is guaranteed to find keywords for your site? Bing Keyword Research will provide keyword data, research, and suggestions for your markets and topics.
KeywordSpy
http://www.keywordspy.com
Keyword Spy offers a variety of keyword research and PPC tools. One particuarly helpful keyword tool is by entering in a domain, Keyword Spy can help you identify a large list of organic and targeted keyword phrases for your website.
Ubersuggest
http://ubersuggest.org
Keyword suggestion tool Ubersuggest is a fast and easy software to identify content ideas for your blog or website. Enter a term in the box, and Ubersuggest generates a long list of keyword results in return!
WordTracker
http://wordtracker.com
With an edge of being one of the most popular keyword tools today, just enter your keyword and behold an organized user interface with matching keyword phrases. Results are sorted by competition and volume.
Search Latte
http://searchlatte.com
Search Latte works gives you the option to look up Google SERPs based on particular search queries and parameters much more efficiently. These tools customize your type of search, from international to non-personalized results.
Colibri IO
https://colibri.io
Colibri IO is a growth hacking tool to help you get more customers from blogs, social media, and search engines. The tool offers an advanced monitoring platform for conversions, SEO, and traffic.
Kgen
https://addons.mozilla.org/en-US/firefox/addon/kgen
KGen is a Firefox add-on that generates keywords based on strong queries on visited pages from within search engines. Download a CSV file to keep track of the keyphrases you find with the add-on.
Soovle
http://www.soovle.com
Soovle allows you to compare top search terms in different major search engines. You can also save your search results for easier comparisons with this smart keyword tracking tool.
Wordstream
http://www.wordstream.com/free-keyword-tools
WordStream’s keyword tools cover all aspects of the keyword process. No matter what you are looking for as a beginner or advanced SEO learner, they have you covered and will walk through negative keywords, analysis, research, suggestions, and more.
Back to top
Link Building
DropMyLink
http://dropmylink.com
Research different search queries in Google to find backlinks you can use on your website using DropMyLink. Choose from a variety of site options. The process is quite easy, quick, and simple to use!
Domain Hunter Plus
http://domainhunterplus.com
Domain Hunter Plus is a Google Chrome extension that hunts for quality domains and identifies broken links for link building. It is integrated with Open Site Explorer to populate results from within the application.
Advanced Web Ranking
http://www.advancedwebranking.com
Advanced Web Ranking is the world’s most accurate SEO software! Track everything using web-based reporting, local rankings, and competitive analysis monitoring.
Rank Tracker
http://www.link-assistant.com/rank-tracker
Rank Tracker is desktop software that quickly monitors rank for both your and your competitors’ keywords. The features include keyword optimization, international segmentation, and historical rank data.
Ontolo
http://www.ontolo.com
Ontolo is link prospecting software that uses your chosen key phrases to research links and create similar content. Manage top keywords, analyze competitor backlink metrics, and monitor the top 25 ranking sites on a weekly basis.
Triberr
http://www.triberr.com
Triberr is a free tool that helps you discover content from people in a similar niche than your business. Join today to start connecting with like-minded webmasters, and build links to content you find relevant.
Blekko
https://www.blekko.com
Blekko is a search engine that delivers highly currated results and categorized content. The categories are excellent for creating content ideas, as well as finding content that you can link to on your site.
Shared Count
http://www.sharedcount.com
Get a simple count of social shares and mentions with Shared Count to help build link ideas for your company. Enter the exact URL you want to track to get started.
Back to top
Link Research
Inspyder
http://www.inspyder.com/products/BacklinkMonitor
Backlinks are most easily managed and monitored by Inspyder. Check the status, anchor text, and pagerank for any URL you enter into the tool.
SEnukeXCr
http://www.senuke.com/xcr
The name of the game with this app is automation. SENuke allows you setup complex SEO campaigns and link building strategies in seconds using scripts.
Remove’em
http://www.removeem.com/ratios.php
Use this tool to take a look at your anchor text diversity and diagnose if you’re over optimized for search anchort text. Remove links you over optimize that could potentially harm your SEO.
SimilarSites
http://www.similarsites.com
SimilarSites connects you to websites that are relevant to your own. Use the suggestions to reach out and potentially collaborate with the website owners as a link research tool.
Cognitive SEO
http://cognitiveseo.com
CognitiveSEO presents cutting-edge SEO tools that provide actionable, accurate, and up-to-date data on your competitors. Some of the top features include daily rank tracking, link monitoring, and SEO project management.
Scraper
https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en
Scraper is a Google Chrome extension to import web data and analytics into spreadsheets. With a simple point, right-click, and ‘Scrape’ option, it is easier than ever to gather the data you need to form insightful conclusions from webpages.
SEOgadget Extension for Excel
http://seogadget.com/tools/seogadget-for-excel
SEOgagdet for Excel uses the top SEO software APIs from within the world’s most popular spreadsheet program. Acquire valuable keyword and link search volume data, speed up your analysis time investment, and discover new insight into your SEO marketing strategy.
Site Explorer
http://siteexplorer.info
Site Explorer provides backlinks for any site you submit into the URL link checker. Use it conduct detailed link building research and create content based on top links.
LinkRisk
http://linkrisk.com
LinkRisk is a link analysis tool that identifies healthy, risky, and suspicious links to any given URL. Once you run a report, you receive a LinkRisk score. With a higher score, you are more likely to be negatively affected by a future search algorithm update.
WebMeUp
http://webmeup.com/tools/backlinks.html
Webmeup is the biggest index of fresh links for growing sites. Evaluate your own link profile and download the links of competitor sites to earn an advantage in SEO strategy.
LinkFool
http://www.linkfool.com
LinkFool is another research tool for links that enables you to build quality links for your website. The tool also tracks top ranking keywords to focus your search strategy.
Ahrefs.com
http://ahrefs.com
Ahrefs.com collects and indexes an assortment of link data for any domain that you input. The crawler in indexed every 15 minutes and finds nearly six billion pages everyday!
Clickmeter
http://www.clickmeter.com
Monitor, compare, and optimize all of your campiagns with Clickmeter, an all-in-one software for link tracking. Use it to track conversions and compile web data for research.
Google Analyticator
http://wordpress.org/plugins/google-analyticator
Get Google Analytics in your dashboard with Google Analyticator! Track links, view your metrics from the last 30 days, and keep tabs on your website speed.
Link Research Tools
http://www.linkresearchtools.com
Looking for the an SEO tool you will need over others? Link Research Tools lets you view competitors backlinks, perform SERP link prospecting, and more! This is the definitive all-in-one link research application.
Back to top
Local SEO Software
Yoast Local SEO plug-in
http://yoast.com/wordpress/local-seo
WordPress plugins definitely come in handy for local optimization, namely the Yoast Local SEO plugin. The plugin directs the exact information needed to display your site in Google local search results. Insert any data straight into the plugin, from multiple locations to operation hours .
GeoRanker
https://www.georanker.com
Local business owners that don’t want to wait can put their lot in GEORanker. The tool provides live data support for geographic rankings, reporting, and citations.
5minutesite.com
http://www.5minutesite.com/local_keywords.php
Utilize the 5minutesite.com interface to swiftly create a local online presence for your business. The tool will create local keyword lists, in addition to organize directory listings for your local business.
Local Keyword Tool
http://www.localmarketingsource.com/local-keyword-research-tool
Local Keyword Tool brings keyword search ideas that will optimize your site rank locally on Google. Simply add your keyword and zip code, and then you are granted a list of personalized keyword phrase options!
Whitespark
http://www.whitespark.ca/tools
WhiteSpark is well-known for local citations. Check out the Local Citation Finder to determine where to list your website and increase your local rankings. The Local Rank Tracker reports geographic rankings by city.
Yext
http://www.yext.com
Yext is a popular local management system for businesses. As one of the top local apps in the world, Yext should be at the top of your priority list this year!
BrightLocal
http://www.brightlocal.com/seo-tools
You want local SEO tools? You’ve got it with BrightLocal. Audit and monitor your position wthin local search results, in addition to optimizing your Google Plus Local and tracking local citations.
PlacesScout
https://www.placesscout.com
Take your local SEO to even greater heights with PlacesScout. Generate keywords, find leads, and track your rank to pinpoint where you’re competitive.
Local Search Resource Tool
http://www.51blocks.com/online-marketing-tools/google-local-toolbox
Local Search Resource Tool from 51 Blocks SEO asks you to fill in some fast business data, and then it swiftly generates helpful local search citations and resources for your local domain.
Back to top
Mobile SEO Software
mAnalytics
https://play.google.com/store/apps/details?id=com.mugitek.analytics
Check your SEO and analytics progress with the mAnalytics app from the Google Play Store. View daily statistics from traffic sources and content to see how your website is performing in the search engines.
Woopra
https://itunes.apple.com/us/app/woopra/id386311545?mt=8
Receive international traffic metrics with the touch of your iPhone or iPad with Woopra. Get deep analytics on where your visitors are coming from all in real time.
Flurry
http://www.flurry.com
Flurry can be used to increase your traffic and measure how users interact with your applications. It’s free and powerful benefits are endless, so we suggest you take a peek today and see what it’s all about!
WebRank SEO
https://play.google.com/store/apps/details?id=com.probcomp.webrankstats
Monitor your SEO analytics with WebRank SEO. View Google PageRank, indexed pages, social shares, and more with this powerfully small application.
SEO SERP APP
https://play.google.com/store/apps/details?id=pl.droidsonroids.seoserp
SEO SERP APP is another nifty app that can check your keyword position tracking on the go! Also view rankings and social shares across all of the major search engines.
LinkJuice
http://www.linkjuiceapp.com
The Link Juice mobile app compiles your backlinks and SEO data by the distinguished sources of Majestic SEO, SEOMoz, SEM Rush, and Yahoo! Site Explorer. Download it to your iPhone and see what the fuss is all about!
SEO watcher
https://play.google.com/store/apps/details?id=ru.mcsar.seowatcher
Check the position of your website within the search engines with this web application. Whether you’re on a mobile device, or using a desktop, SEO Watcher gives you the stat updates you want on both your site and your competitor’s.
SEO & Link Analyzer
https://play.google.com/store/apps/details?id=com.searchmetrics.analyzer
Derived from the Searchmetrics API, SEO & Link Analyzer allows you to see the rankings of a website’s URL in SERPs and identify the links to the domain. Sift through the world’s largest database for SEO, including millions of keywords and social links from across the world.
Back to top
On-Site Audits
Basic SEO Pack
http://wordpress.org/plugins/basic-seo-pack
Make your site SEO-friendly in an instant with the WordPress Basic SEO Pack. It’s a quick way to add meta data to your individual posts and pages.
Screaming Frog
http://www.screamingfrog.co.uk/seo-spider
Screaming Frog is a spider test tool that allows you to audit on-site SEO performance. This small desktop program certainly delivers top benchmarks for your site to reach!
IIS Search Engine Optimization Toolkit
http://www.iis.net/downloads/microsoft/search-engine-optimization-toolkit
This Windows-only web extension tool helps web developers and webmasters increase their search rankings by improving site content. The modules included analyze and provide recommendations for sitemap, site, and root index file optimization.
Mint
http://haveamint.com
Mint is a wonderful tool to break down site activity, pages, searches, and more for your website. Click to get started today!
Internet Marketing Ninjas SEO Tools
http://www.internetmarketingninjas.com/tools
The Internet Marketing Ninjas collected the best tools in the business to help with your website optimization. This toolbox analyzes your website and gives a clear picture of what components can be fixed.
Microdata Generator
http://microdatagenerator.org
This microdata tool can be used to integrate Schema.org data into your website. If you need help with this feature, be sure to contact your website developer or designer for more information.
SEO Browser
http://www.seo-browser.com
See your website the way search engines do with the help of SEO Browser. Get a deeper perspective of your site and understand its configuration.
Xenu’s Link Sleuth
http://home.snafu.de/tilman/xenulink.html
Are you curious of whether your site is functioning at its best? Link Sleuth creates a report that lists the health of your sites links, allowing you to pick out the ones that are broken.
Google Webmaster
http://www.google.com/webmasters
Google Webmaster is a free, robust service to help optimize your website for SEO. If you are looking to get found in in Google index your site, get keyword information, or find better visibility, Google Webmaster is for you. Any SEO expert will tell you that Google Webmaster is an essential strategy to getting better search results.
Bing Webmaster Tools
http://www.bing.com/toolbox/webmaster
Drive more traffic to your site by using Bing’s Webmaster Tools. This app’s features range from site indexation to site traffic analysis.
Bing SEO Analyzer
http://www.bing.com/toolbox/seo-analyzer
Make sure your pages are following the rules of SEO with Bing SEO Analyzer. Create reports on-demand that highlight site flaws with recommendations to fix them.
SEOquake
http://www.seoquake.com
SEOquake is a browser extension that allows you to grab SEO information about sites you visit. While you browser the Internet, find parameters like page source, page rank, nofollow links, Bing index, and more.
Majestic SEO
http://www.majesticseo.com
Majestic SEO is the world’s largest link index database! If you want to explore the ins and outs of your URL, this backlink checker will give you detailed information on your domain.
XML-Sitemaps.com
http://www.xml-sitemaps.com
Generate your own sitemap online with XML-Sitemaps.com! Choose from XML, HTML, and Text format to make it easier for search bots to crawl your site.
Pingdom Website Speed Test
http://tools.pingdom.com/fpt
Take your website and check the speed with Pingdom tools! Test your site every minute to track the response times in search engines.
Copyscape
http://copyscape.com
Duplicate content is a growing problem, so check for duplicate site content with Copyscape. This exciting