2016-07-07



Ya'll know I am phone challenged right?  In fact, most of our family is.  I cannot tell you how many cracked screens, bricked and lost phones we have dealt with...that mostly have not been backed up.

Ooops!

So I was excited to be invited with CG to AT&T unveiling event for the new Samsung Galaxy S7 Active smartphone at its store of the future at Lincoln Square Mall in Bellevue on June 6th. I received hands-on demonstrations with the AT&T exclusive ruggedized, water- and shatter-resistant device before it became available to the public on June 10th and was given my very own S7 Active so I could check it out and tell y'all about it.

First let's talk about this store of the future!!



My friends, I am always default to buying the same ol' newest iteration of the phone I had before and so never really branched out.

This store gives you just that opportunity to check out ALL the latest phones, touch them, play with them...and already I was seeing my loyalty to a certain brand may have been misplaced.

Heheh!  Creature of habit I am!



I obviously needed to branch out!

This store of the future was pretty cool!!  My friends, I am the classic default,  buy the same ol' newest iteration of the phone I had before and so never really branched out.  This store gives you just that opportunity to check out the phones, touch them, play with them...and already I was seeing my loyalty to a certain brand may have been misplaced. Heheh!

Creature of habit I was no more!

Sooooo AT&T’s retail store at Lincoln Square Mall in Bellevue was a great location for the event. The wireless carrier’s retail store offered an immersive product experience and engaging merchandising displays that feature everything a customer needs to support their mobile lifestyle.

The design has an open, lofty and high tech atmosphere, yet feels personal and intimate with three distinct, but interconnected zones - The Connected Experience Zone, The Community Zone, and The Explore Zone. Flexible design and open layout gave us room to explore and discover.

The "Connected Experience Zone" uses "Experience Pavilions," to create immersive experiences showcasing AT&T's connected products and services.

At the heart of the store is the Community Zone. It includes two large "Community Tables" that encourage customers to shop, interact and play in an open, active atmosphere. They create a place for customers and reps to gather, learn and share.

The "Explore Walls" of the Explore Zone features the entire device line up, enhanced with visual accessory presentations.  This area connects customers to brands and inspires interaction through integrated digital monitors.

Best of all?

Customers will no longer see the traditional retail “cash-register” counters. Instead, they’ll find round café-style “learning tables” that allow for personal interactions with the AT&T retail consultant to ask questions or learn about a product or service.

Basically the exact opposite of the impersonal Big Box experience.

Now that said, what I was really there for was the phone, riiight??

It is a beauty.

Stay tuned for my detailed review, but for now, here are the important parts to know:

AT&T is bringing customers the toughest Galaxy S device for the fourth summer in a row. The water- and shatter-resistant Samsung Galaxy S7 active is available exclusively at AT&T.

Beginning on Friday, June 10, you can purchase the Galaxy S7 active at www.att.com/galaxys7active or at AT&T stores in Sandy Gold, Titanium Gray, and Camo Green.

So go check it out at the store of the future!!

Disclosure: I was invited to the AT&T unveiling and was provided a Samsung S7 .  As always, all opinion are my own and I only tell you guys about stuff I LOVE!!

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