Source: Apple.com
Tech enthusiasts, Apple fans, and industry watchers have been discussing the Apple Watch nonstop for months. Now that the device can be preordered, has the Apple Watch gotten off to a good start among consumers? How many people have already preordered an Apple Watch? And how is Apple’s supply of the smartwatch holding up to demand?
Slice Intelligence, a firm that tracks and projects American consumers’ spending through e-commerce email receipts, projects that Apple received almost a million preorders for the Apple Watch on Friday, April 10, the first day that the watch was available to preorder. Quartz’s Dan Frommer reports that the firm’s projections are based on the receipts from 9,080 online shoppers.
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According to ereceipt data from its panel of two million online shoppers, Slice determined that each Apple Watch buyer ordered an average of 1.3 watches and spent $503.83 per watch. Customers who ordered an Apple Watch Sport spent an average of $382.83 per watch while those who ordered an Apple Watch spent an average of $707.04. 72% of consumers who bought an Apple Watch had purchased another Apple product, such as an iPhone, Mac, or iPad, in the past two years, and 21% of them had preordered an iPhone 6 or iPhone 6 Plus. Almost a third of them purchased two Apple products and 11% bought all three devices, in addition to the Apple Watch.
Sixty-two percent of consumers purchased a watch from the Apple Watch Sport line, which starts at $349. (And Frommer notes that preorders of watches in the gold Edition series, which starts at $10,000, didn’t represent enough preorders to show up in Slice’s report.) Many Apple Watch buyers invested in the pricier case but the cheapest band. More than a third added a black or white Sport band.
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