Keeping on top of the latest posts can be a challenge.
So as another work week draws to a close, we have put together a collection of incredible posts that we have been reading over the past week or so.
We’ve covered content marketing, social media, SEO and conversion rate optimization.
Let’s dig in…
Content Marketing
The Complete List of Evergreen Content Ideas for Your Blog – Buffer
If you aren’t publishing evergreen content then you’re going to notice that your content might not have the longevity that you had hoped. In this post Kevan Lee shares some great examples of Evergreen Content that we can all learn from.
30 Proven Methods for Promoting Your Blog – Tweak Your Biz
Content marketing doesn’t end when you hit the publish button, that’s just the start of the journey.
Content Promotion: The Difference Between Brands with Fans & Anonymous Content – WordStream
I’ve seen plenty of great pieces of content that haven’t received the attention they deserved, don’t let that happen to your content. This post is based on Larry Kim’s presentation for PUBCON 2014 and is well worth a read.
15 Types of Content That Will Drive You More Traffic – Quick Sprout
You need to vary the types of content that you publish and by doing so you will be able to expand your reach. In this post Neil Patel shares some of the content types that could give you some great results. This includes how to implement these types of content and when you need to use them.
7 Ways To Use Lip-Smacking Visual Content To Build A Blog Audience – Blogging Wizard
By using visual content you can get some great results. In this post Vinay Koshy shows us some great examples of how you can start using visual content to build an audience today.
Seven Tips For Jumpstarting Your Visual Storytelling Strategy – Convince and Convert
Continuing on the theme of visual content; this post from Jessica Gioglio talks us through some solid tips that you should incorporate into your content strategy.
Social media
Google+ Adds More Detail to Notifications – The Social Media Hat
I’ve always found the notifications in Google+ lacking but it looks like improvements are being rolled out. H/T to Mike Allton for the heads up on this.
Google +Post Ads Now Available To All Advertisers – Search engine Journal
You can now turn content into ads that run across the Google Display Network, which also has the added benefit of being able to monetize your Hangout on Air. Thanks to Matt Southern for putting this post together.
Stop Trying to Get Your Blog Posts Shared and Do This Instead – Social Mouths
We all want more eye balls on our blog posts and more social shares is a great way to do that, but is there another way?
5 Facebook Page Tools to Improve Your Page Management – Social Media Examiner
Christian Karasiewicz is one of the people that I look to for the latest on Facebook tools, strategies and changes to the platform. If you want to save yourself a lot of time managing your page (or your clients pages) this post is a must read.
Best Tools to Find Fans for Your Google + Brand Page – Christine DeGraff
There’s more to building a huge following than just following random people.
In this post Christine DeGraff shares some incredible advice and tools that will definitely help you build a highly target following.
Before You Change Your Social Media Usernames Think About This – Jenn’s Trends
Changing social media usernames (for the most part) is fairly straight forward, or is it?
10 Ways to Use Social Media to Virtually Crush the Competition – Rebekah Radice
If you are ever going to really gain traction for your business you need to differentiate yourself from your competitors – but how?
The Complete Guide to Growing Your Organic Facebook Reach – Buffer
A lot of businesses are struggling with their organic Facebook reach – it just seems to keep falling.
For brands that have invested an incredible amount of money into developing a following on Facebook this is incredibly frustrating.
Aside from paying for promoted posts, what can we do about it? In this post, Kevan Lee shares some actionable tips.
5 Little-known YouTube Features for Marketers – Social Media Examiner
Despite how popular YouTube is, I don’t see nowhere near as many posts about it as I’d expect.
If you want to reach more viewers and optimize the quality of your videos, I highly recommend checking out this great post from Andrew Macarthy.
How to Improve Social Sharing by 97% – Razor Social
Ian Cleary always gives exceptional advice and this post is no different.
There are some great tips in this post that I have been testing myself and a few more that I need to try.
10 Smart Tips to Leverage Google+ for Increased Web Traffic – Moz
Cyrus Shepard mentions that referrals from Facebook are decreasing and referrals from Google Plus are increasing for Moz – this is something that I’ve noticed myself on a number of sites.
There is some great advice here, definitely something that I’m going to be looking at more closely in future.
How Copyblogger Increased Their Google Plus Growth Rate By 157% – Siege Media
Copyblogger removed comments from their blog posts (only new blog posts) on March 24th and it definitely caught the attention of the marketing world.
Instead of driving engagement in blog comments they have been pushing readers to discuss blog posts on Google+ instead – the results seem pretty incredible.
SEO
SEO, Your Website & You: 5 Myths & 10 Tips – Search Engine Watch
The SEO industry is full of myths and it’s important to know exactly what they are.
In this post Kristine Schachinger covers some of the core myths as well as some important tips to help you move forward.
101 Massively Useful Link Building Ideas – Profit Blitz
This is hands down one of the most detailed posts that I’ve read recently.
Marc Andre mentions a great set of tactics and includes some helpful tools along the way.
How to Audit Your Website Content for SEO – Content Marketing Institute
I believe it’s always good practice to audit each element of your digital strategy every so often – it really helps to keep things in perspective and highlight potential issues.
This guide will help you get your content back on track from an SEO perspective.
CRO
How To Drive Over $15k Worth of Conversions Through One Giveaway [Case Study] – Unbounce
I love reading conversion related case studies – and while this is a great case study, it’s also a solid road map for creating your own high converting giveaway.
8 Powerful Takeaways from Eye Tracking Studies – Quicksprout
Eye tracking studies are a great way to learn how visitors could interact with your site and this post has some great takeaways.
It’s always worth running your own tests because there’s nothing like using your own data, tools like Crazy Egg can accomplish this easily.
7 Tips to Create Killer Email Newsletter Campaigns That Convert – Firepole Marketing
Email is definitely not dead but if you haven’t been getting results or you just want to improve your results then it’s worth giving this post a read.
Convert Abandoned Visitors With 3 Surprisingly Underused Proven Technologies – KISSmetrics
According to statistics mentioned in this post; an average of 67.89% of shopping carts are abandoned by online shoppers.
That’s a huge number, but what if you could start converting more of those abandoned visitors?
There are ways that this can be done which Marie Dean talks us through.
Should You Use a Curiosity Gap to Persuade Your Visitors to Click? – Copy Hackers
This is a great post from Joanna Wiebe which discusses some interesting points about using the ‘curiosity gap’ and I love the Tweet at the top of the post – a great example.
Over to you
Which resources did we miss?
The post 25 Marketing Resources From The Past Week – Did You Miss Any? appeared first on UK Linkology.