You want to be better than the competition, in regards to your mobile marketing plan. You already may excel at other marketing methods, now you want to master this one. Here are some ideas to help give you the edge on anybody competing for your business.
How mobile friendly are your mobile marketing messages
QR Codes
Consider creating a QR code for your mobile marketing campaign to get your viewer hooked on a physical ad or even your product packaging. It’s a great way to get them involved through an action which will mean they’re even more interested in reading what you have to tell them.
A/B Split Testing
Think about using A/B split testing. You can create two different landing pages that have different copy, headlines, graphics and buttons, and then test them both out to see which one performs best for your business.
Here is a useful tutorial to help you set up an A/B split test campaign, using WordPress and Google Analytics… Still baffled? Speak to us and lets see if we can help
Go Viral
Make your messages viral. Text messages can be very quickly and easily forwarded to other people. Yous should sometimes ask your subscribers to invite their friends if they enjoy your service. Make sure to include opt-in instructions. You may be amazed at how quickly that can make your database grow.
Optimise Your Call To Actions
To increase your conversions, choose call-to-actions that are strategically optimised for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.
Tell People About What You Are Doing
Make sure you mention your mobile marketing campaign in your other marketing efforts. You could have a link on your website where people can sign up for it, or mention it on your Facebook or Twitter page. If people know about your mobile marketing campaign, they will be more likely to sign up for it.
Is your Website Mobile Friendly
If you are marketing extensively to mobile device users, make sure your website and landing pages respond to mobile devices. While modern phone browsers have greatly improved over the past few years, there are still some features, particularly Flash, that don’t work well on mobile devices. Check your site on a mobile device and if its not speak to your web designer or developer about making it mobile friendly.
Don’t Shout At People
To keep your texts from turning your customers off, never use all-capital letters. While capital letters can make a big impact, on the internet they translate to shouting. No matter how great your deal is, your customer won’t want to feel like they’re being yelled at. Never capitalize more than a single word in a sentence.
Keep Messages Clear & Targeted
Make sure that your messages are targeted to their purpose in mobile marketing. You won’t have any room for meaningless words here. If the customer cannot understand your message in a few words, then it isn’t even worth contacting them in the first place. You need to be very clear here as to your purpose.
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