The Lego Batman Movie Promotional Plethora
With the Lego Batman Movie coming out in less than a month, it would make sense that The Lego Group would be going crazy with promotions for their new film. And, my goodness, have they done so! With the new sets already being released, tons of posters created, five total trailers, 11 TV spots, and other commercialism moves, it’s no question that Lego is trying to make this movie the hit of 2017!
To start, Lego has produced an enormous amount of television advertisements showcasing new hints at plot devices for the movie, not to mention, a plethora of jokes! Some of these commercials include the disclosing that Batman likes Barbara Gordon, the new police commissioner in the film, who also happens to fight crime as Batgirl! It’s also revealed that Joker, Batman’s arch-enemy, is uniting with other villains, both well-known and obscure, to take down the hero!
Additionally, The Lego Batman Movie has been the subject of many posters, some of which include graffiti portraits of both the heroes and villains, group shots of all the characters, and high resolutions of the characters in the style of the movie itself!
The film has also received an app, by the Lego Group, where the down-loader can play a collection of mini-games, in order to beat the bad guys, to his or her heart’s content! The Lego Batman Movie has also attracted the attention of a certain fast food firm; the restaurant chain known as McDonald’s has been confirmed to give away toys for the Lego Batman Movie with a Happy Meal purchase as a promotion for the film. The toys given will be specialized cups and collector cards with a total of eight to accumulate. Lastly, Lego and Chevrolet, the automobile company known around the world, have teamed up to bring the fans of the brick, the Bat, and the car together. With 344,000 bricks, Lego master-builders were able to recreate Lego set 70905 The Batmobile into a life-sized version of it! The model was then proudly displayed at the North American International Auto Show for fans to enjoy. And that’s not all! Lego and Chevy also teamed up to make a parody of one of Chevrolet’s many car focus group commercials!
The Lego Group has gone all out with promotional material for The Lego Batman Movie. From jokes to posters to sets, there’s something for everyone! The Lego Batman Movie premieres at theaters on February 10th, so be sure to be there to watch Batman kick some villain butt!
-JonBlueFire