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Many of today’s hottest technology companies, both large and small, are increasingly using the concept of the minimum viable product (MVP) as way to iteratively learn about their customers and develop their product ideas. By focusing on an integral...

Two of the biggest themes in content these days are structured content, and storytelling.  A number of people are suggesting the two approaches complement each other.  For example, Robert Rose, a well-known promoter of content marketing, commented in...

Growing up, I was a sucker for spy toys. Anything that could make me feel like a secret agent, made me beg my mom to death to purchase the coolest spy tools. From password protected journals to rearview sunglasses, I knew I couldn’t be stopped. Remember...

Posted by Everett This is Inflow's process for doing content audits. It may not be the "best" way to do them every time, but we've managed to keep it fairly agile in terms of how you choose to analyze, interpret and make recommendations on the data...

Posted by Everett This is Inflow’s process for doing content audits. It may not be the “best” way to do them every time, but we’ve managed to keep it fairly agile in terms of how you choose to analyze, interpret and make recommendations on the data...