According to a new report from brand consultancy Interbrand, Apple Inc., Alphabet Inc.’s Google, and Coca-Cola Co. topped the list of the world’s 100 most valuable brands in 2016, while technology and automotive brands dominated the overall rankings.
100 most Valuable Brands :
Microsoft Corp., Toyota Motor Corp., IBM Corp., Samsung Electronics Co. Ltd., Amazon.com Inc., Mercedes-Benz and General Electric Co. were also on the Top 10 list, according to Interbrand’s 2016 Best Global Brands report.
Social network Facebook Inc., e-commerce giant Amazon and toy company Lego were the top-growing brands and this year, technology and automotive took 29 of 100 rankings on the annual list.
Automotive brand Tesla (rank 89) and luxury brand Dior (rank 100) made it to the list of top 100 most valuable global brands for the first time.
The combined value of the top 100 brands stood at $1,796.3 billion, up 4.8% from 2015.
It is noted that Technology is the most valuable and top growing sector in the list. Cumulative value of technology brands in the list rose 8.3% to $623.1 billion from 2015. With 14 brands in the list, technology is the second most dominant sector in this year’s Best Global Brands Report.
Apple’s brand value rose 5 percent from a year ago to $178 billion and Google’s brand value was up 11 percent from a year ago to $133 billion, according to the report.
Apple, Google and Coca-Cola are the most valuable brands as their finances are strong, their brand is a powerful driver of choice and they are very strong compared to competitors.
About Apple :
Apple Inc.is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, and the Apple TV digital media player.
Apple’s consumer software includes the mac OS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell personal computers.
It was incorporated as Apple Computer, Inc. in January 1977, and was renamed as Apple Inc. in January 2007 to reflect its shifted focus toward consumer electronics. Apple joined the Dow Jones Industrial Average in March 2015.
Apple is the world’s largest information technology company by revenue, the world’s largest technology company by total assets and the world’s second-largest mobile phone manufacturer.
About Google :
Google is an American multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, and software.
Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results.
Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, California. Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through super voting stock.
They incorporated Google as a privately held company on September 4, 1998. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its new headquarters in Mountain View, California, nicknamed the Google plex.
In August 2015, Google announced plans to reorganize its interests as a holding company called Alphabet Inc. When this restructuring took place on October 2, 2015, Google became Alphabet’s leading subsidiary, as well as the parent for Google’s Internet interests.
About Coco Cola :
Coca-Cola is a carbonated soft drink produced by The Coca-Cola Company of Atlanta,Georgia. Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton.
Coca-Cola was bought out by businessmanAsa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The name refers to two of its original ingredients: kola nuts, a source of caffeine, and coca leaves.
The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.
The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. A typical 12 oz (355 ml) can contains 38g of sugar.
The bottlers then sell, distribute and merchandise Coca-Cola to retail stores, restaurants and vending machines. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime, or coffee.
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