My stepfather has a towing business. I have been advertising his website for him. Insurance companies are good business for tow truck businesses. How do I approach insurance companies and similar ones without soliciting? I don’t want them to think I am. Is emailing the companies with the tow Truck Service soliciting-too direct? What ways do you suggest approaching them? By the way I have the tow truck business on the first page of website engines like Yahoo. Just got to the first page this week.
The towing business is a thriving business in the United States. That’s good because that means you have a lot of opportunities to explore but it also means you have a lot of competition. With this in mind, marketing is a big part of the game to be successful in the industry.
Email marketing is acceptable as long as you know how to craft an effective email. Other things such as word of mouth marketing, networking thru trade fairs, joining associations, social media marketing are also great ways to expand the coverage of your business.
In case you need more capital for advertising, you can rely on factoring companies that are more than willing to help businesses. These companies can help you get quick funding without going thru the rigors and requirements of bank loans. Aside from advertising you can also use these funds to upgrade or get more equipment.