http://www.tropicalmba.com/pickle/
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On this week’s show, Dan and Ian are speaking to Russ Perry about his entrepreneurial journey, which culminated in him creating the successful productized service Design Pickle.
In 2014 Russ walked away from the traditional-model advertising and branding agency that he’d co-founded a decade earlier. He then, basically, started again from scratch:
“My blank slate was pretty blank slate. It was: you have no business, there’s no revenue, you have nothing, and you’ve got a ton of financial obligations that you’ve got to make sure get figured out in less than 30 days.”
Two years later, Design Pickle has 20 full-time employees and, just last month, billed $90k in recurring revenue. You’ll hear about how Russ achieved all this, as well as an in-depth discussion of Bossman’s pickle preferences.
Transcript
Listen to this week’s show and learn:
Where Russ was at in his life when he decided it was time to end his first business. (2:36)
What made Russ decide to start a productized service business. (8:12)
How much Design Pickle has grown in less than two years. (11:59)
The “dirty secret” of most creative-based service companies. (23:49)
Why Russ believes culture is their secret weapon. (31:31)
Mentioned in the episode:
The Dynamite Circle
The DC Podcast
Russ Perry
Design Pickle
Gen Con
Short Circuit
Lucidchart
Taylor Pearson
The 7 Day Startup by Dan Norris
Upwork
WP Curve
Basecamp
37 Signals
Buffer
Mt. Olive Pickle Company
Claussen Pickles
Van Holten’s Pickles
Mrs. Klein’s Pickle Co.
500 Startups
Hannibal Buress
Enjoyed this podcast? Check out these:
TMBA227: The Rise of Productized Services
TMBA282: Starting With Productized Services: Learn a Skill, Package It For Sale, Then Scale
TMBA326: To VC or Not to VC, That is the Question
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Have comments about the show, or ideas for things you’d like Dan and Ian to discuss on future episodes? Our producer Jane would love to hear from you at jane@tropicalmba.com.
Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian