Karachi,22 February 2017 : The 11th Fashion Pakistan Week officially started on 22nd /February in Karachi . Fashion Pakistan with a long tradition of holding bi-annual fashion weeks , is the country’s leading platform for fashion designers , is committed to encourage and promote upcoming fashion designers and brands . This particular installment of Fashion Pakistan Week has presented trends for spring summer 2017 by 25-30 of the country’s best fashion designers and retail brands .
This year also marked Fashion Pakistan’s 10th Year Anniversary . Established in 2007 , the local fashion fraternity’s representative body was created by the designers , for the designers . The council has brought the Pakistani Fashion on the global map , introduced the concept of Fashion Weeks , Formalized business of Fashion and has launched many world acclaimed local designers and talent in the industry . Fashion Pakistan pioneered the concept of Fashion Weeks in Pakistan with the very first Fashion Pakistan Week held in 2010 . Since then , the Council has continually looked to new ways to support and bolster Pakistan’s growing fashion industry .
The line-up for Day 1 of Fashion Pakistan Week included collections by acclaimed designers like Ayesha Farook , Nauman Arfeen , Nida Azwer , Tina Durrani and FNKASIA , special segment to showcase upcoming designers in Bank Alfalah Rising Talent where designers Tooba Chottani , Areej Iqbal , Fatma Abdul Rauf , Zafar Ahsan Naqvi presented their creative collections . Urdu 1 Pictures also gave a curtain raiser to its upcoming movie “Mehrunnisa V Lub You” through a special segment . The Day one came to an end with Tina Durrani .
Day one of Fashion Pakistan Week saw alot of celebrities walking the ramp for the designers , Aimen and Muneeb Butt walked the ramp for Nauman Arfeen’s wild vest collection , stunning Sumbul Iqbal was the showstopper for FNKASIA and beautiful Syra Shehroz walked the ramp for Tina Durrani .
Fashion Pakistan – Bank Alfalah Rising Talent Showcase saw four emerging designers who showcased their collections through the Bank Alfalah Rising Talent Platform at the opening day of Fashion Pakistan Week . Bank Alfalah Rising Talent Programme aims to motivate , inspire and recognize young and upcoming talent in the country and provides them with opportunities to showcase their talent .
The four debut designers contending for the Bank Alfalah Rising Talent Award and trying to make a mark in the Pakistani Fashion Industry included Tooba Chottani from Asian Institute of Fashion Design , Zafar Ahsan Naqvi from Indus Valley School of Arts and Architecture and Fatima Abdul Rehman from Pakistan Institute of Fashion Design . The four designers exhibited their collections for the very first time at the day one of Fashion Pakistan Week 2017 , and got the encouraging response from the audience .
Through this award , the Bank provides a prestigious platform for young designers to showcase their designs and win a cash prize of Rs . 500 , 000 . the best designer , chosen through a transparent voting of jurors and public , will be announced on Finale Day of FPW S/S2017 .
While talking about FPW’17 S/S , Deepak Perwani Chairperson of Fashion Pakistan Council , said , ” Ten Years celebration is a milestone for a council that was made for designers by designers , today we stand as a leading platform for promoting young designers , leading brands and debutants , taking forward the business of fashion . Here is to another ten years of fabulous fashion ” .
While talking in terms of partnership with Fashion Pakistan Week Urdu 1’s CEO Faraz Ansari said , ” Urdu 1 is delighted to be supporting Fashion Pakistan for its forth consecutive season . We are extremely pleased to be partnering with the Council on what is sure to be a fantastic event . With amazing talent on show , we are excited to help introduce Pakistani fashion to new international markets and expand our latest committment to fashion ” .
Nina Kashif – GM URDU 1 said ” URDU 1 is breaking boundaries in the field of films , fashion and entertainment . We are excited to partner with Fashion Pakistan in its 10 years celebrations through FPW S/S2017 . This year is also exciting for us as Urdu 1 will be officially launching in UK ” , Hence , bringing quality entertainment and fashion to international destinations through its broadcast .
Nida Azwer , CEO Fashion Pakistan , while talking about FPW ’17 S/S said , ” I am really looking forward to lots of exciting fashion for the next 2 days ” .
The three days’ event of Fashion Pakistan Week 2017 was designed and managed by CXO Events Architecture , and backstage was being managed by Production 021.N-Pro ( Nabila ) and N-Gents continued to serve as the official hair, make- up and styling partners . The show direction for FPW S/S 2017 was by Deepak Perwani , Choreography was by the seasoned choreographer Frieha Altaf of Catwalk Events . Take – II PR , the PR Company which has been dynamically managing the media , PR and fashion events of national and international repute was the official PR Company for the event . The official photographer of the event was Faisal Farooqui of dragon fly and lastly Mind Map Communications was the official Digital Media partner for the 2-day long fashion extravaganza .
Fashion Pakistan Week S/S2017 was executed in partnership with URDU1 as its Event and Media Partner and Slice as an exclusive red carpet sponsor , Bank Alfalah as the official band , Toyota as the official car of the event , Radio FM91 as the official Radio Partner and Deli as Food Sponsor .
Show begins #AyeshaFarook showcasing #LaPlage collection at #Fpw17 #happeningnow #Fashion #Fashionweek #Trendinginfashion #trendinginsocial
A post shared by Trendinginsocial.com (@trendinginsocial) on
Feb 22, 2017 at 8:02am PST
#NaumanArfeen showcasing his much exciting collection #WildWildVest at #Fpw17 #happeningnow #fashion #fashionpakistan #trendinginfashion #trendinginsocial
A post shared by Trendinginsocial.com (@trendinginsocial) on
Feb 22, 2017 at 8:17am PST
#FnkAsia showcasing #Avian collection at #Fpw17 #happeningnow #fashion #fashionpakistan #trendinginfashion #trendinginsocial
A post shared by Trendinginsocial.com (@trendinginsocial) on
Feb 22, 2017 at 8:27am PST
#NaumanArfeen showcasing his much exciting collection #WildWildVest at #Fpw17 #happeningnow #fashion #fashionpakistan #trendinginfashion #trendinginsocial
A post shared by Trendinginsocial.com (@trendinginsocial) on
Feb 22, 2017 at 8:34am PST
#ArsalanIqbal presents Nocturnal at #FPW17 #10yearsofFashionPakistan #Urdu1 #Fashion #trendinginfashion #trendinginsocial
A post shared by Trendinginsocial.com (@trendinginsocial) on
Feb 22, 2017 at 9:07am PST
#BankAlfalah #RisingTalent showcase at #FPW17 #10yearsofFashionPakistan #Urdu1 #Fashion #trendinginfashion #trendinginsocial
A post shared by Trendinginsocial.com (@trendinginsocial) on
Feb 22, 2017 at 9:08am PST
#ImranAbbas walks for #HumayunAlamgir showcasing #Ayaash at #Fpw17 #happeningnow #fashion #fashionpakistan #trendinginfashion #trendinginsocial
A post shared by Trendinginsocial.com (@trendinginsocial) on
Feb 22, 2017 at 9:18am PST
#Urdu1 showcase featuring #ZaheerAbbas for #Mehrunnisa at #FPW17 #10yearsofFashionPakistan #Fashion #trendinginfashion #trendinginsocial
A post shared by Trendinginsocial.com (@trendinginsocial) on
Feb 22, 2017 at 9:20am PST
#HumayunAlamgir presents #Ayaash #Fpw17 #happeningnow #fashion #fashionpakistan #trendinginfashion #trendinginsocial
A post shared by Trendinginsocial.com (@trendinginsocial) on
Feb 22, 2017 at 9:21am PST
#NidaAzwer presents Susleme at #FPW17 #10yearsofFashionPakistan #Urdu1 #Fashion #trendinginfashion #trendinginsocial
A post shared by Trendinginsocial.com (@trendinginsocial) on
Feb 22, 2017 at 9:35am PST
Grand Finale of #FPW17 day 1 by #TenaDurrani #fashion #10YearsofFashionPakistan #trendinginfashion #trendinginsocial
A post shared by Trendinginsocial.com (@trendinginsocial) on
Feb 22, 2017 at 9:41am PST
Grand Finale of #FPW17 day 1 by #TenaDurrani #fashion #10YearsofFashionPakistan #trendinginfashion #trendinginsocial
A post shared by Trendinginsocial.com (@trendinginsocial) on
Feb 22, 2017 at 9:47am PST
The post Sneak Preview of Day 1 at Fashion Pakistan Week 2017 appeared first on Entertainment, Fashion & Technology Updates.